Blog - Page 157 of 188 - We Are Social USA

Vine – the good, the bad and the ugly

The Wall recently carried the following article from me, commenting on the rise of Vine and how brands are beginning to use the platform. There have been various battles to try and win the short form video war over the last few years. We’ve seen a number of platforms have a stab at it; Viddy, […]

Android tightens mobile dominance

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest research into mobile and tablet usage trends around the world, showing that Android rules the smartphone market and will very soon become dominant in tablets too. We all know that content is device neutral – great content just wants to be found after all. […]

We Are Social’s Monday Mashup #167

Social media the most common use of smartphones and tablets Social media is the most common use of smartphones and tablets, according to Nielsen. Smartphone users spend on average 9 hours and 6 minutes on social networks per month, compared to 3 hours and 41 minutes on iPad. The next most common behaviour is watching […]

Tired of London, Tired of Brands

Since 2012, London has been on a high. Social became the layman’s commentary box as the Jubilee and Olympics propelled London love to new heights. London is still riding on the wave, and brands are working out how to capitalize on it, particularly through social media. London-born brands are keen to exploit their own stories […]

The worldwide state of social networks

eMarketer has produced some really valuable research into the state of social networks and Facebook in particular, using the past few years to make predictions up to 2017. Facebook is currently in the enviable position of counting 42.6% of all internet users as ‘Facebook users’ in 2013, set to grow to 54.7% in 2017. Of […]

10 Provocations for our Social Future

The only constant is change, and that’s all the more evident in the social media landscape. Only recently, all that chatter was about Pinterest and Instagram; today it’s moved on to WeChat and Vine. But beyond these platform trends, what does the future of social media look like? That was the topic of my presentation […]

We Are Social’s Monday Mashup #166

Smartphone usage hits 50% in 6 countries eMarketer research has found that, in 2012, the percentage of mobile phone users with smartphones hit 50% in the UK, Norway, Sweden, South Korea, Australia and the USA, where the figure of 50.1% amounted to a year-on-year increase of 11 percentage points, up from 39.1% in 2011. Other […]

How Cool Brands Stay Hot

Millennials. Even more, 18 to 24-year-old millennials. The enigmatic generation that everyone wants a part of but few truly understand. They are the future… but how do we engage them? We were lucky enough to attend Youth Marketing Strategy, a conference that focuses on learning how to effectively access and engage the youth market, mainly […]

Mary Meeker’s Internet Trends 2013

The legendary Mary Meeker presents a yearly look at internet trends, with this year’s presented at the D11 conference. You can see her deck below and a video of her complete presentation below that.

The Xbox One: Socialising entertainment

The Wall recently carried the following article from me, commenting on Microsoft’s Xbox One announcement and its likely effects on the industry. The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to […]

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