Blog - Page 161 of 178 - We Are Social USA

How to think outside the (Face)book

Marketing magazine recently published an article from me on rethinking social strategy. They’ve been kind enough to let us reproduce it in full below: In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the […]

We Are Social's Monday Mashup #143

Alcohol brands see highest engagement on Facebook Alcohol brands score the highest marks for engagement on Facebook, with the average post engagement rate sitting at 0.40%, according to new research by Socialbakers. Engagement with automotive pages on Facebook came in a close second. Interestingly overall engagement for all pages has increased 2-3x since the first […]

Get Well Soup wins a battle at the BIMAs

Never ones to turn down a party, some of the We Are Social gang were at the 2012 BIMA Awards last night at Bankside Vaults. And, as you may have already read in The Drum, we were delighted to be awarded in three categories for our Heinz ‘Get Well’ Soup campaign. Facing stiff competition across […]

How to avoid Twitter disaster

The Drum recently carried the following article from me, commenting on social media backlashes, and how they could have been avoided. They’ve been kind enough to let us reproduce it in full below: Recently we’ve seen a catalogue of Twitter disasters, whether it’s an ill-conceived hashtag campaign or brand attempting to use social media to […]

Social, Digital, Mobile in Bangladesh

Bangladesh is one of Asia’s giants, with a population of more than 160 million. This ranks the country 8th in the world in terms of population size, ahead of Russia, Japan and Mexico. Goldman Sachs also includes Bangladesh in its ‘Next Eleven’ economies, indicating that the country has a high potential to be one of […]

Using social media to get out the vote

Much has been written about the role of social media in the recent US elections – from debate gaffes exploding instantaneously online to the colossal amount of election related online conversation. (Check out more interesting facts and figures in this post). But how effective was social media for politicians and who used it well during […]

We Are Social's Monday Mashup #142

Facebook Page reach is still dropping We’ve been talking a lot lately about the precipitous drop in reach for Facebook Pages, and unfortunately, it still hasn’t shown any signs of slowing down a couple months on. New data from We Are Social and Socialbakers show that this change in Facebook’s EdgeRank algorithm is decreasing reach […]

We Are Social is a Tumblr A-List partner

As you might have seen in Adweek or Marketing, last week Tumblr debuted its A-List partner program, with We Are Social named as one of only 12 agencies taking part, and one of only a few with a presence outside of the US. The program has been designed to help brands work with the right […]

Yes, Facebook has decreased page reach

TechCrunch recently carried the following article from me, commenting on the ongoing decline in the reach of Facebook pages. They’ve been kind enough to let us reproduce it in full below: Josh Constine wrote an insightful post last week, debunking the myth that Facebook has decreased page post reach to increase the sales of promoted […]

Are you our Group Account Director?

There are now 270 of us worldwide. 270 crazy-in-love-with-social-media people across the globe, and over 100 of us working at our ever growing London office. Being part of this growth is more than exciting, it is rewarding and it can also be really fun. We pride ourselves on being the world’s leading social media agency, […]

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