Our Insights

Facebook Hits 488 Million Mobile Users

A great infographic from Socialbakers, pulling together all the latest stats on Facebook’s mobile usage:

We Are Social's Monday Mashup #117

One billion people use social media According to a report from the ITU, there’s now over one billion people using social media worldwide. More interestingly, mobile is fast becoming the main way that the majority of people are using Facebook. Use of geo-social apps grow It’s well known that smartphone use is rising, but one […]

NEXT recap – Berlin is the town!

With WiFi problems and the need to let all of the impressions sink in, here’s a delayed recap of NEXT Berlin, and as I predicted, there were some clear highlights… After an enthusiastic introudction from Matthias Schrader, the organiser of NEXT – Mr. René Obermann, CEO of Deutsche Telekom, took the stage. Mr. Obermann delivered […]

Social Network Users in Asia, May 2012

Our latest research shows that the number of social network users is still growing rapidly across Asia, with platforms in South and Southeast Asian nations seeing the largest gains since our most recent Social, Digital and Mobile in Asia report just a few months ago: China’s Qzone still dominates the Asian landscape with 531 million […]

Mobile is not a separate platform

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest research into mobile internet usage around the world. For many brands, mobile marketing is an exciting prospect but largely under invested, particularly considering the rapid growth of adoption and usage. Everyone knows that mobile is important, but incorporating it into an overall marketing strategy […]

We Are Social's Tuesday Tweakup #11

Participation inequality: 1/9/90 rule no longer applies? After carrying out an in-depth investigation into how the UK online population uses digital media, the BBC has developed a new model of digital participation: The Participation Choice. Going against accepted models, specifically the 1/9/90 rule, it suggests that participation is now the norm, claiming that 77% of […]

Top Facebook Pages in the US, April '12

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US April 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

Top Facebook Pages in the UK, April '12

Socialbakers have just released their top Facebook Pages in the UK April 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:

NEXT station – Berlin.

Tonight I’m off to to Berlin as an official blogger taking part at NEXT Berlin 2012 – the leading European conference for the digital industry. Two days of exciting talks and intensive networking, meeting existing and potential clients, partners and the press – this is the kind of event we crave for, and the second […]

The Social Media Olympics

An nice infographic from the IOC looking at how media coverage of the Olympics has evolved over time, culminating in this year’s social media Olympic Hub:

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