News The IPA's 12 top tips for Modern Briefing 12 Jul 2012 Last week the IPA and Contagious put on a ‘Modern Briefing’ event where some of Britain’s best planning talent espoused their 12 top tips for different aspects of modern briefs: Process: Glyn Britton, Albion Insights: Michael Dick, MEC Audiences: Richard Huntingdon, Saatchi & Saatchi Participation: Patricia McDonald, Isobar UK Channels: Jason Gonsalves, BBH Trends: Dan […]
News Conversation to trust: a bank goes social 11 Jul 2012 Why do we talk? We look for information, we develop social bonds, we offer our help and we try to influence the way we’re perceived. Maslow theorised on the hierarchy of needs more than 50 years ago and they were revisited a few months ago by Adams in a study of the way we use […]
News The Social Media Benchmark, Spring '12 10 Jul 2012 The Social Media Benchmark is a rolling six-monthly study exploring how marketers in the UK, Europe, Africa and Asia are adapting to, investing in and getting value from social media. They’ve published some of the results from the second wave of the Social Media Benchmark in the below infographic:
News We Are Social’s Monday Mashup #124 9 Jul 2012 Survey reveals marketers are more interested in awareness than ‘likes’ A survey from Ad Age and Citigroup asked marketers who buy Facebook ads about what their goals are and 45.9% responded that building awareness and sentiment for their brands was their top priority. In second place was driving traffic to brand websites with 17.6% followed […]
News World Map of Social Networks 5 Jul 2012 Vincenzo Cosenza has updated his famous world map of social networks with June 2012 figures. The image below animates through the last 3 years’ worth of data, and is a fascinating representation of how Facebook has come to dominate:
News The 4 Cs of the Conversation Company 4 Jul 2012 Here at We Are Social, our work is motivated by our conviction that companies that integrate social into their business are the long-term winners in their industries. We see it first hand everyday and a recent study by InSites Consulting is yet another piece of data that points to this. Their research found that companies […]
News When should I post this? 3 Jul 2012 A great infographic from Raka looking at recently released data from Bitly on the best times to post to Twitter and Facebook (all times in EST):
News We Are Social's Monday Mashup #123 2 Jul 2012 How Facebook fans show their loyalty Debate has been raging in the social sphere about the meaning of a ‘Like’ and the difference between what marketers think it means and why Facebook users decide to ‘Like’ pages. New research shows that users say that Facebook acts as their loyalty card and it’s how they want […]
News NMA Top 100 Interactive Agencies 2012 29 Jun 2012 New Media Age have just released their Top 100 Interactive Agencies 2012 report. The Top 100 is based on fee income, and just in time for our 4th birthday, we’ve made it into the Top 100 itself for the first time in 81st place (last time we were Ones to Watch). What we’re really pleased […]
News The Return of the Marmarati 28 Jun 2012 We’ve been working with Unilever since 2009 when they first approached We Are Social to launch an extra strong variant of Marmite exclusively using social media. The result of that was The Marmarati – a Victorian-Style secret society of hardcore Marmite lovers who we rewarded with an exclusive most fans can only dream of: a […]
Stay up to date Subscribe to our blog for hot takes on social and internet culture. You can unsubscribe at any time. First Name* Last Name* Company Email* Consent* By ticking this box, I confirm that I have read and accept We Are Social Inc.'s privacy policy and consent to the personal data that I have submitted to be processed by We Are Social Inc. to contact me.*