News Putting a value on a Facebook fan 18 Jul 2012 The IAB kindly invited us to present at their Great British Social Media Festival last week. Given the theme, there couldn’t have been a more perfect brand to be co-presenting with than Bulmers – the only British cider brand to have a Royal Warrant from the queen. As anyone who’s ever attended this type of social […]
News 15 highest growth countries on Facebook 17 Jul 2012 Some thought provoking stats from Socialbakers, looking at the 15 countries showing the highest absolute growth in Facebook user numbers over the last 6 months:
News We Are Social’s Monday Mashup #125 16 Jul 2012 Monkey does as monkey says New research released by Ipsos has revealed that nearly one in four people say they would buy from a brand because a friend engages with the brand through social media. Even better news for our friends in Brazil as this number rises to 39% within the BRIC countries. Twitter users […]
News The IPA's 12 top tips for Modern Briefing 12 Jul 2012 Last week the IPA and Contagious put on a ‘Modern Briefing’ event where some of Britain’s best planning talent espoused their 12 top tips for different aspects of modern briefs: Process: Glyn Britton, Albion Insights: Michael Dick, MEC Audiences: Richard Huntingdon, Saatchi & Saatchi Participation: Patricia McDonald, Isobar UK Channels: Jason Gonsalves, BBH Trends: Dan […]
News Conversation to trust: a bank goes social 11 Jul 2012 Why do we talk? We look for information, we develop social bonds, we offer our help and we try to influence the way we’re perceived. Maslow theorised on the hierarchy of needs more than 50 years ago and they were revisited a few months ago by Adams in a study of the way we use […]
News The Social Media Benchmark, Spring '12 10 Jul 2012 The Social Media Benchmark is a rolling six-monthly study exploring how marketers in the UK, Europe, Africa and Asia are adapting to, investing in and getting value from social media. They’ve published some of the results from the second wave of the Social Media Benchmark in the below infographic:
News We Are Social’s Monday Mashup #124 9 Jul 2012 Survey reveals marketers are more interested in awareness than ‘likes’ A survey from Ad Age and Citigroup asked marketers who buy Facebook ads about what their goals are and 45.9% responded that building awareness and sentiment for their brands was their top priority. In second place was driving traffic to brand websites with 17.6% followed […]
News World Map of Social Networks 5 Jul 2012 Vincenzo Cosenza has updated his famous world map of social networks with June 2012 figures. The image below animates through the last 3 years’ worth of data, and is a fascinating representation of how Facebook has come to dominate:
News The 4 Cs of the Conversation Company 4 Jul 2012 Here at We Are Social, our work is motivated by our conviction that companies that integrate social into their business are the long-term winners in their industries. We see it first hand everyday and a recent study by InSites Consulting is yet another piece of data that points to this. Their research found that companies […]
News When should I post this? 3 Jul 2012 A great infographic from Raka looking at recently released data from Bitly on the best times to post to Twitter and Facebook (all times in EST):
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