Our Insights

After the success of our recent Name on a Bean campaign for Heinz FIVE Beanz we’re very excited to announce the launch of our Secret Ingredient campaign for Heinz Tomato Ketchup. We’re asking the nation to consider Heinz Tomato Ketchup as more than something to dip your chips into by highlighting how it can be […]

The results are starting to come in on which brands did well in the ‘Socialympics’ and I’m happy to say that it looks like our client adidas took gold. Or as they would say, #StageTaken. The first report comes from the Gorkana Group in the form of this infographic: The second comes from Sociagility’s London […]

19% of US online women on Pinterest, 12% of US online adults Instagram A new study from the Pew Internet Project found that almost half of all online adults have posted original photos online. For the first time, Pew asked respondents about their use of photo-heavy social networks, specifically Pinterest, Instagram and Tumblr, and found that 12% […]

It’s that time of year again when everyone in the industry is frantically preparing for Social Media Week, which runs all next week from Mon 24th to Fri 28th September. For those who don’t already know, Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. The idea […]

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest research into social media usage around the world. The internet is social. After years of treating social as if it were something separate from the rest of the digital eco-system, we now have the data to show that they are – as we always […]

Social has become an integral part of business About two-thirds of large companies now agree that social media is an essential part of their business strategy, according to a new study from Econsultancy and Adobe. The majority say that they use social as an awareness channel and to bolster marketing campaigns. Some, however, are still struggling […]

If you’re reading this, then the chances are you know a bit about We Are Social, what we do and why we do it. But the bit you might not know is what goes on behind-the-scenes. How committed we are to creating – and maintaining – a culture that ensures people actually enjoy coming to […]

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US August 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook: