Our Insights

A great infographic from Bottica looking at what they learnt from analysing a sample of 50,000 visitors from Pinterest and 50,000 from Facebook respectively:

How can you get to know your fans better? Contagious recently published an article from Leila and myself outlining the major types of fan participation on brand-run social properties. For any conversation to be a success, you need some understanding of the people taking part. In social media, the majority of conversation will be driven […]

80% of internet users are on social media Russia has put itself on the map by breaking into the top 5 social networking countries. Russia has posted an impressive double-digit gain and now boasts 82% of its internet users on social, up from 52% in 2010. For retailers, social media is just as important as […]

As is our annual tradition, all 80 of us here at We Are Social London are heading to Lovebox today to celebrate our 4th birthday. Don’t expect us to be answering the phone or responding to emails until Monday. Wish us luck with the weather…

Jamie Robinson, We Are Social’s Research & Insight Director, recently had the following article published in Forbes: If feels like not a day goes by where a new social-media monitoring technology is announced. Even for those of us who work in the industry it’s not always easy keeping up, and this task must be even […]

The legendary Mary Meeker presents a yearly look at internet trends, with this year’s prensented at the D10 conference, the “re-imagination of nearly everything”:

How much are a brand’s Facebook fans engaging with its page? As social marketers try to find the magic key to unlock fan engagement, the highly respected Admap has released a new study that points out that most of them aren’t doing a great job. In any given week, on average less than 0.5% of […]

Football fans the world over are eagerly looking forward to Euro 2012, and it’s no different here at We Are Social. As well as closely following the fortunes of the 10 national teams represented by people in our offices around Europe, there’s also an adidas project we’re extremely excited about. As you might have read […]