Our Insights

Digital 2021 US

People in the United States have been relying more and more on digital and social media during an unprecedented 2020, spending more than seven hours online every single day. Social media is more important than ever, used not only to connect with friends and stay up-to-date with news, but also increasingly to discover and research […]

Think Forward 2021: The Social Reset

Think Forward 2021 has landed! Here, our Chief Strategy Officer explains the six key trends that we expect to shape social media over the next 12 months.

We Are Social’s Tuesday Tweakup #43

TikTok reveals user numbers for the first time, Burger King gets Twitch all kinds of wrong, and more in our Tuesday Tweakup.

A celebration of our global creativity in 2020

Our Group CEO, Nathan McDonald, takes a look back at some of our best work (and award wins) from the first half of 2020.

We Are Social’s Monday Mashup #488

Facebook updates Reactions to support users during COVID-19, TikTok makes its platform safer for children, and more in our Monday Mashup.

Digital 2020 US

The United States now has 230 million active social media users, with 6.9 million added in the last year. TikTok is now the second most downloaded app in the US, while Snapchat saw the biggest growth in its advertising audience. Read the full report to find out more about internet, social media, mobile, gaming, and […]

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