Our Insights

Continuing our series of data snapshots for Social, Digital and Mobile usage worldwide, we’re pleased to share the latest numbers for the different regions around the world. All indicators show significant growth since last year’s worldwide report, with mobile clearly the driving force for all aspects of our connected lives. Internet Internet penetration adds an […]

Are you a spontaneous type who thrives on adventure and new experiences? A self-confessed social media addict who loves taking and sharing photos too? Well, you’d better listen up! Volvic are on the hunt to find top-class, naturally bursting with life Content Creators to form part of Team Volcanicity 2013. As you may have read in Marketing, […]

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.

Social becoming increasingly global Late last week we reported on GlobalWebIndex’s latest data, which displays a shift towards the use of global social platforms. This has meant an increase in user numbers for the ‘big three’ of Facebook, Google+ and Twitter, which have increased their active user counts by 33.4%, 27.7% and 40.1% respectively. Facebook’s 2012 […]

Socialbakers have just released the results of an ongoing study into brands’ UK customer service performance on Facebook:

 (Yes, the changing rooms are a primary school classroom) After an encouraging first season, the We Are Social five-a-side team made their way to a primary school astroturf in Kennington in high spirits. This primary school is likely to adopt the media name as the “footballing theatre of dreams” for the next 15 games. With […]

GlobalWebIndex’s latest data shows a shift to global platforms and that means user growth for the big three of Facebook, Google+ and Twitter. Tom Smith, GlobalWebIndex’s founder, exclusively talks us through their latest research into social media usage around the world. The data we collected at the end of 2012 is now revealing its secrets […]

Marketing Magazine recently published an article by me on dealing with internet trolls. They’ve been kind enough to let us reproduce it in full below: In The Dark Knight, Bruce Wayne seeks advice on his latest foe, Joker, from his astute cockney butler Alfred. Mr Wayne (logical, measured, likes to dress up as a bat) […]