Blog - Page 168 of 183 - We Are Social USA

We Are Social's Monday Mashup #139

More UK businesses adapting to social A new survey from the Internet Advertising Bureau has found that 55% of UK business execs are changing their company’s strategy to be more social. While this figure is now firmly in the territory of the majority, the more worrying find from this report is that 45% haven’t made […]

Which content works on Facebook?

A great infographic from vi knallgrau looking at the performance of Facebook posts from 50 Consumer Brands and 50 Retail Brands in Germany, Austria and Switzerland over a four week period:

Asia leads in social media engagement

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their new Social Engagement Benchmark report. We’ve just finished working on a very interesting study – a global ranking of Social Media Engagement. It allows us to say not only which types of consumers are most likely to be engaged with social media platforms but also […]

Social, Digital and Mobile in Asia

Asia’s digital landscape continues to evolve at an astonishing rate, and staying up to date with the latest data and trends can be a challenge. We have good news, though: today, we’re delighted to launch a new edition of our hugely popular #SDMW reports. In the SlideShare presentation above you’ll find our Asian Overview report, […]

We Are Social’s Monday Mashup #138

UK lagging behind other markets on FB ads engagement levels? A new study suggests that there is low engagement on Facebook UK ads compared to the other main markets and that the average cost-per-click on paid ads has dropped to 2010 levels. Interestingly the US surged to a 99% click-through rate while the UK dipped: […]

What makes an engaging Facebook post?

Luke Brynley-Jones is the founder of Our Social Times. He is hosting Social Media Marketing 2012 in London this Thursday, 25th October at which We Are Social’s Tom Ollerton will be discussing engagement strategies. This month it was revealed that Facebook has tweaked its EdgeRank algorithm to reduce the organic reach of brand posts by […]

We Are Social 6 – 3-Monkeys 7

We Are Social strolled up to Borough in high spirits on Thursday evening. Enthusiasm was evident with 7 out of the 8 man squad making kick-off (even with Rob Hyde’s traditional Sports Direct visit); the only absentee being Joe Cronin who was probably busy organising the We Are Social film club (there’s your plug Joe…). In […]

1,000,000,000 on Facebook: infographic

A great infographic from KRDS which takes us on a tour of Facebook’s one billion users:

We Are Social's Monday Mashup #137

Does ‘dark social’ account for most shares online? We think of the social web as the creature that spawned Web 2.0 and all of the sites that we hold dear: Facebook, Twitter, Wikipedia and the like. But social sharing has been around much longer than that, through chatrooms, ICQ messages and email. It’s easy to […]

How to react to halved reach on Facebook

New research shows that Facebook has halved the reach of brands’ Facebook page posts, with the result that fans will still see the most engaging posts from brands, but will be much less likely to see the less engaging ones. With Facebook saying “all content should be as engaging as the posts you see from […]

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