Our Insights

They said it couldn’t be done, but then they also say you should never say never… Heinz love beanz so much they have recently launched a new variety, Heinz FIVE Beanz, with five different types of beanz in the can, developed as ‘Beanz For Grown Upz’. At We Are Social we also love beanz, so […]

Since January this year we have been working hard to make PG tips the most engaged-with UK brand on Facebook, and succeeding. We’ve gathered a community of 160,000 avid fans of the brand, who seem to really appreciate posts by PG tips mascot Monkey, sharing his tea-drinking moments throughout the year. As you may have […]

For those still fondly remembering, here’s a heart-warming infographic from Fiasco Design telling the story of the London 2012 Olympics on Twitter. Enjoy!

Social media marketing is mainstream Almost 9 in 10 companies in the US will use social media for marketing this year, according to new research from eMarketer. Unsurprisingly, Facebook is the most widely used platform, with Twitter coming in a distant second. Social media adoption has ticked steadily upward over the last few years, but […]

One of the most important activities in defining a conversation strategy in social media is identifying and assessing possible risks. This makes sure that stakeholders are prepared to act quickly and correctly when a crisis hits social channels. At We Are Social, this activity is part of the process of defining people, processes and platforms, […]

Ad Age recently carried the following article from me, commenting on the implications of Facebook’s new page post targeting feature. They’ve been kind enough to let us reproduce it in full below: Facebook Moves Away From Dumb Broadcasting Tool to Marketing Database Page Post Targeting Will Require a Radical Re-Thinking of the Approach to Content […]

A great infographic from Fusework Studios based on data from Buddy Media’s recently published ‘Strategies for Effective Tweeting: A Statistical Review’, which tries to answer questions like: When is the best time to tweet? How can I increase engagement and conversation? How can I get more people to retweet my tweets?

Pinterest continues to grow According to Shareaholic, referrals from Pinterest are growing at a steady rate. As a measure of where Pinterest currently stands, it drives more traffic to sites operating Shareaholic than Twitter and Bing and it’s only 0.10% away from overtaking Yahoo: Google+ doesn’t appear in Shareaholic’s graphs, but it accounted for a minuscule […]