Our Insights

We Are Social’s Monday Mashup #655

Instagram introduces new features, Meta reveals AI that clones voices and generates sounds, Snapchat nows lets subscribers share AI-generated snaps and more in our weekly roundup.

We Are Social’s Monday Mashup #654

Threads rolls out tags feature, Meta introduces end-to-end encryption for Messenger, WhatsApp adds disappearing voice messages and more in our weekly roundup.

We Are Social’s Monday Mashup #653

and more in our weekly roundup.

We Are Social’s Monday Mashup #652

X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

Think forward 2024: Mischief mode

Yesterday, we held a LinkedIn Live to discuss Mischief Mode - a trend from our recently released report, Think Forward: The Social Reckoning. As social media and the internet become more commoditised, users are breaking out of the sameness by channelling their rebellious spirit - to hear more about the trend, click here to watch Head of Planning James Honda-Pinder, and Planner Agalia Tan, discuss the meaning of Mischief Mode, and its significance in shaping social in 2024.

Think Forward 2024: Attention Layering

Yesterday, we held a LinkedIn Live to discuss Attention Layering - the first trend of our recently released report, Think Forward: The Social Reckoning. Having reached peak stimulus, content is finding more nuanced ways to hold people’s focus - to hear more about the trend, click here to watch Mira Kopolovic, Global Director of Cultural Insights, and Gabe Noble, Associate Cultural Research & Insights Director, discuss the meaning of Attention Layering, and its significance in shaping social in 2024.

We Are Social’s Monday Mashup #651

Instagram launches new creation tools for Stories and Reels, YouTube helps record companies flag AI fakes, and more in our weekly roundup.

Think Forward 2024: Post Representation

Yesterday, we held a LinkedIn Live to discuss Post-Representation - a trend in our recently released report, Think Forward: The Social Reckoning. As notions of identity compound and deepen, communities want to see messy complexity over neat narratives - to hear more about the trend, click here to watch Research & Insight Analyst Amni Raihan, and Strategist Lorenzo Perosino discuss the meaning of Post-Representation, and its significance in shaping social in 2024.

No More Smoke and Mirrors: The High Stakes of Authenticity in Influencer Marketing

Mireille Iskander, Influencer Manager at Socialize, talks about the importance of authenticity from influencers in building meaningful relationships and trust with audiences.

Think Forward 2024: Everyday fandom

Yesterday, we held a LinkedIn Live to discuss Everyday Fandom - a trend in our recently released report, Think Forward: The Social Reckoning. In search of mainstream collectivity, everyday users are acting like ultra-fans - to hear more about the trend, click here to watch Nadja Vogel, Chief Strategy Officer, and Talia Longthorne, Senior Research & Insight Manager discuss the meaning of Everyday Fandom, and its significance in shaping social in 2024.

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