Digital 2020 US

The United States now has 230 million active social media users, with 6.9 million added in the last year.

TikTok is now the second most downloaded app in the US, while Snapchat saw the biggest growth in its advertising audience.

Read the full report to find out more about internet, social media, mobile, gaming, and e-commerce usage in America in 2020.


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Think Forward 2020 unpicks the complex and ever shifting web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it. Download your free copy now.