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We Are Social’s Tuesday Tune-Up #145

Pringles wants you to kick your own goals this FIFA World Cup Just when you thought brands were done with kicking off World Cup-themed campaigns, Pringles has launched ‘pringoooals’ which will have their Facebook fans kicking goals of their own. With the support of Sydney FC, Pringles has created an application for its Facebook community […]

We Are Social’s Tuesday Tune-Up #144

V/LINE GUILT TRIPS wins Creative Effectiveness Grand Prix at Cannes 2014 McCann Melbourne have followed their stellar Lions haul last year by taking out the first Grand Prix of the year with the V/LINE GUILT TRIPS campaign. The campaign, which used guilt to encourage city dwellers to catch the train back to their hometowns to visit […]

This Week According to the Internet #45

This week; Uruk-Hai shopping trips, personality tests and Celine Dion covers. Check out what we’ve been following this week: MIDDLE EARTH: Uruk-Hai goes shopping. PROFILED: Learn your social media personality. EXPOSED: The dress that reveals more with each share. BOREDING: What time, boredom, a camera and an empty airport lead to. CLICKBAIT: The Onion takes on Buzzfeed. (Image via)

We Are Social’s Tuesday Tune-Up #143

Welcome to this week’s Tune-Up! Instagram ads making their way to Australia Later this year, Instagram will introduce paid advertising in Australia, meaning adverstisers will be able to run ads on the platform. They intend to use strict guidelines so that content will appear to be natural in people’s feeds. It will be rolled out […]

We Are Social’s Tune-Up #142

Welcome to this week’s Tune-Up! Facebook will favour explicity-shared stories over autoshares Facebook is planning to favour explicitly-shared stories over autoshares in the News Feed, but will not be axing autosharing entirely. So, if you open a ‘share to Facebook’ tab in a third-party app, add content and then share, more of your friends will […]

We Are Social’s Tune-Up #141

Facebook can automatically identify music and TV For the last year, Facebook users have been able to share how they’re ‘feeling’, or what they’re ‘watching’ or ‘listening to’. The network has now expanded the feature, allowing iPhone, iPad or Android microphones to automatically identify music and TV programmes, which can be shared as updates using […]

We Are Social’s Tuesday Tune-Up #140

Messaging apps are getting more popular All of the messenger apps tracked by GlobalWebIndex in Q2 2014 have risen in popularity. Snapchat has seen the biggest increase (67%), followed by Kik (32%) and WhatsApp (30%). For more detailed analysis of the report, along with a discussion of what it means for other social networks, take […]

We Are Social’s Tuesday Tune-Up #139

Facebook releases new insights tool Facebook has launched a new Audience Insights tool, which gives US users of ad manager access to information about people on the network. Advertisers can gain access to demographics, page likes, location/language information, Facebook usage and purchase activity for three different groups: all Facebook users, those connected to a brand’s […]

We Are Social’s Tuesday Tune-Up #138

Relief organisation Misereor introduces ‘The Social Swipe’ What’s the one thing people always have with them? A credit card. To encourage donations, Misereor introduced The Social Swipe – an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of two Euros. Swiping […]

#vogueisdead

B&T recently published an article I wrote about the phenomenon of social media parody. They’ve been kind enough to let us reproduce it in full below: Charles Caleb Colton once said, “Imitation is the highest form of flattery”. But what would he say about parody? Parody is imitation for comedic effect and by its nature […]

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