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Heartbleed Exposes a Problem With Open Source, But It’s Not What You Think.. A week after the Heartbleed OpenSSL vulnerability wreaked havoc across the web, the conversation is shifting from reaction to reflection. The discussion is no longer about what to do now, but what can be done to prevent another Heartbleed from happening in the future. […]

Ahead of the curve or setting the trend? I wanted to start this week’s Tuesday Tuneup with a quick thought piece. The Social Media market place has seen some massive changes over the last year: new platforms, takeovers, rejections, new features, dropped features and more. The screen real estate is now the field of battle […]

April Fools by brands on social Vegemite, an iconic staple to Australian culture tweeted that they have a new energy drink as a part of an April Fool’s Day prank. Google is looking for a “Pokemon Master” by updating Google Maps with pokemon you can find and “catch”    Pepsi scares commuters waiting at bus […]

TV Twitter ratings come to Australia Nielsen has announced that it will launch Nielsen Twitter TV Ratings in Australia in the second half of this year, making it the third market to get the service. The TV metric, based entirely on Twitter data,  will measure the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) […]

Celebs join Sheryl Sandberg’s campaign to stop calling girls ‘Bossy’ Sheryl Sandberg said in Lean In that we shouldn’t call girls “bossy” and that “When a girl tries to lead, she is often labeled bossy.” A year since her topical book was released, she’s rallied the support of some famous ladies to come together and […]

ANZ celebrates Sydney’s Mardi Gras To celebrate its partnership with Sydney’s Gay and Lesbian Mardi Gras, ANZ has remodelled 10 ATMs around the city into gAyTMs. Dolled up in rhinestones, interesting prints and even faux fur (mascarading as a Freddy Mercury-style moustache), the gAyTMs have inspired plenty of sharing across social media. The campaign takes […]

Coke offers cure for social media addiction Last week, Coca Cola came out with the fictional Social Media Guard – essentially a pet collar – as a solution to social media addiction. In an attempt to poke fun at people’s obsession with using their phones and employing the tag line “share a real moment with […]

For anyone who’s logged on to Facebook in the last month, the word Neknominate is likely to conjure up images of excessive alcohol consumption and increasingly ridiculous stunts. For those of you who haven’t heard about the latest (idiotic) craze to hit our newsfeeds, Neknominate originated several years ago in the UK where it was […]