News Hooked on Likes: An intervention 17 Oct 2012 Marketing magazine recently published an article from me on how to think outside the Like box. They’ve been kind enough to let us reproduce it in full below: In the movie Jerry Maguire, Tom Cruise has an epiphany. He writes it down. The gist is this: less is more. He stays up all night working on his […]
News We Are Social’s Tuesday Tune-up #59 16 Oct 2012 UGG Australia brings together the Creative Council UGG Australia is fueling its own social and creative side through a collaboration with eight influencers in the worlds of fashion, music, photography and pop culture, called the ‘Creative Council.’ UGG has just released a great case study and dishes out some worthwhile tips about the power of […]
News How to react to halved reach on Facebook 12 Oct 2012 As you may have seen in Adweek, new research shows that Facebook has halved the reach of brands’ Facebook page posts, with the result that fans will still see the most engaging posts from brands, but will be much less likely to see the less engaging ones. With Facebook saying “all content should be as […]
News We Are Social’s Tuesday Tune-up #58 9 Oct 2012 Facebook reaches 1 billion users What a milestone: Facebook announced that it hit 1 billion monthly active users, and it seems like now all of Facebook’s numbers will be in the millions and billions, as they released a whole host of mind-bending stats with the big announcement. The network says that 600 million of those […]
News The 3 Stages of Social Media Maturity 8 Oct 2012 Mashable recently carried the following article from me, looking at the 3 stages of social media maturity: Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the adoption […]
News Social Media around the World 2012 5 Oct 2012 A great deck from InSites Consulting showing the results of their study into 7,827 people’s social media usage spanning 19 countries: Their main conclusions are: The social media landscape stabilising: the large sites are getting larger and the small ones are getting smaller. People are only prepared to create new accounts for sites which offer […]
News We Are Social’s Tuesday Tune-up #57 3 Oct 2012 Facebook cracks down on fake accounts Some page admins are reporting that they are losing tens of thousands of fans as Facebook deletes fake and spam accounts. Facebook estimates that on average, pages shouldn’t lose more than 1% of its fan base, though we hope marketers aren’t too worried by these fans who didn’t contribute […]
News Facebook’s new look for photos 28 Sep 2012 Facebook have just launched their much awaited new look for how both users’ and Pages’ photos are displayed: They’ve introduced the concept of highlighting individual photos: Made it easier it adjust the time and place photos were taken (important for Facebook if users are ever to use their Timeline the way it was intended): And […]
News We Are Social’s Tuesday Tune-up #56 26 Sep 2012 Marketers want relationships, not just growth Awareness, a US Social marketing software company, have conducted a survey of US marketers and discovered some interesting results. Firstly, the leading business objective for Social Media was discovered to be ‘Better Customer Engagement’ with 78% of respondents citing it as a central goal. This was followed by revenue […]
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