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We Are Social’s Monday Mashup #215

Facebook responds to organic reach questions Facebook has released a statement explaining its decreasing organic reach, offering two key reasons: the huge volume of content on the network (a user could potentially be shown up to 1,500 stories per log in) and an attempt to increase News Feed relevance. The piece argues that they are […]

Co-creating a Social Wine for Tesco

The wine industry is often regarded as a snooty and pretentious place for connoisseurs only. So when winemaker Enotria and supermarket giant Tesco challenged us to create a campaign to launch a bespoke bottle of wine to a mainstream audience, it sounded like an exciting opportunity to get stuck into. Together, we created a social […]

Brand Republic's Agency of the Year

Last night, the team from We Are Social London put on our glad rags and headed to the luxuriant Art Deco interior of The Troxy in East London for the annual Brand Republic Awards. The host, Stephen Mangan (The Green Wing/Episodes), was visibly delighted to announce that we’d won two awards. It was a clean sweep […]

Digital behaviour: generational differences

Following our exclusive preview of the GlobalWebIndex Teens report back in April, we are pleased to be able to share another sneak peek of GWI’s next upcoming audience research report, this time looking at Millennials (those aged 16-30 in 2013), Generation X (31-50 in 2013) and Baby Boomers (51-64 in 2013). The report shows, as one might […]

We Are Social’s Monday Mashup #214

Facebook will favour explicity-shared stories over autoshares Facebook is planning to favour explicitly-shared stories over autoshares in the News Feed, but will not be axing autosharing entirely. So, if you open a ‘share to Facebook’ tab in a third-party app, add content and then share, more of your friends will see the post than if […]

Mourinho's Microexpressions for Jaguar

Football mastermind Jose Mourinho isn’t a man known for holding back. So when we teamed up with him to launch Jaguar UK’s #LiveFearless campaign, it was the perfect opportunity to unveil a deeper insight into his uncompromising personality that had never been seen before. Exploring the concept of Microexpressions – brief, involuntary facial expressions shown […]

Tencent: The Growing Giant

Tencent released its Q1 results earlier this month, including the latest monthly active user figures for its various social platforms. As the chart above shows, Tencent’s platforms have attracted a huge share of the world’s social media users, even if the majority of those users are still based in China. Despite this geographic focus, Tencent […]

We Are Social’s Tuesday Tweakup #19

Facebook can automatically identify music and TV For the last year, Facebook users have been able to share how they’re ‘feeling’, or what they’re ‘watching’ or ‘listening to’. The network has now expanded the feature, allowing iPhone, iPad or Android microphones to automatically identify music and TV programmes, which can be shared as updates using […]

The most beautiful brands on Facebook

Social media marketing has matured beyond recognition in recent years. For many brands, social is no longer just an afterthought or a bolt on to a big idea; it’s a channel with its own unique set of opportunities. So, we decided that at this pivotal point in the evolution of social media, we’d take a […]

Best Multinational Agency to Work For

You may remember that earlier this year we were recognised by Best Companies as an outstanding place to work. And now we have more exciting news. We are very proud to say that we have been named The Holmes Report’s Best Multinational Agency to Work For 2014! This is the first year we applied to […]

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