Blog - Page 130 of 181 - We Are Social USA

Social Brands: The Future of Marketing

Social Brands: The Future of Marketing Social brands aren’t just brands with a social media presence; they’re brands that put social thinking at the heart of all their marketing. They’re brands that are social, not just brands that do social. They’re brands that always strive to be worth talking about. But how can marketers actually […]

We Are Social’s Monday Mashup #213

Messaging apps are getting more popular All of the messenger apps tracked by GlobalWebIndex in Q2 2014 have risen in popularity. Snapchat has seen the biggest increase (67%), followed by Kik (32%) and WhatsApp (30%). For more detailed analysis of the report, along with a discussion of what it means for other social networks, take […]

Helping the nation #LiveyoungJanuary

The results are now in from #LiveyoungJanuary – our campaign for evian to get commuters smiling during a cold, gloomy month. And the figures have lead to yet more smiles for our team. The aim of #LiveyoungJanuary was to make sure the brand was always top-of-mind, so we set a different Live young mission for […]

Influence of brand Tweets on consumers

Twitter recently conducted a study called “Discovering the Value of Earned Audiences – How Twitter Expressions Activate Consumers”, in partnership with The Advertising Research Foundation, FOX and DB5. The study looked into the presence of brands on Twitter, as well as how exposure to brand mentions in Tweets influences the actions of consumers, and Twitter has […]

Messaging apps surge in popularity

GlobalWebIndex’s latest figures show that messaging services are experiencing strong levels of growth in all parts of the world. And with Instagram, Tumblr and Pinterest recording rises too, it’s clear that the big players like Facebook are no longer the first-choice destination for some of our social behaviours. Jason Mander, Head of Trends at GlobalWebIndex, […]

We Are Social’s Monday Mashup #212

Facebook releases new insights tool Facebook has launched a new Audience Insights tool, which gives US users of ad manager access to information about people on the network. Advertisers can gain access to demographics, page likes, location/language information, Facebook usage and purchase activity for three different groups: all Facebook users, those connected to a brand’s […]

EMEA Digital Agency of the Year

We found out on Monday that We Are Social has been named EMEA Digital Agency of the Year by the Holmes Report. Given the caliber of agencies we were competing against – including Edelman and Social@Ogilvy – I’m not sure I can find the words to express how excited and proud we are to be […]

The rise of social parody

B&T recently published an article by me about the phenomenon of social media parody. They’ve been kind enough to let us reproduce it in full below: Charles Caleb Colton once said, “Imitation is the highest form of flattery”. But what would he say about parody? Parody is imitation for comedic effect and by its nature […]

We Are Social’s Tuesday Tweakup #18

Brand posts receive more engagement on Instagram than other networks Forrester recently conducted research into engagement rates across social networks. Analysis of 3m user interactions on 2,500 brand posts across seven different networks found that, for six of those networks examined, the rate came out at under 0.1%. Instagram was a clear outlier, with an […]

Have you #GOTTHEBOTTLE?

Last weekend, the Tough Mudder series kicked off with its first event, held in West London. The Tough Mudder challenge is a 12-mile military-style obstacle course, complete with electric shocks, ice baths and more – not for the faint hearted. Earlier this year, our client Volvic announced a three-year partnership with Tough Mudder – a […]

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