Our Insights

Every £1 spent on social is worth £3.34 For every £1.00 spent on social, brands can expect to see a potential return of £3.34, according to landmark research by the UK’s Internet Advertising Bureau. In the examination of Heinz, Kettle and Twinings’ social media marketing, they found that the former, a We Are Social client, […]

The Wall recently carried the following article from me, commenting on Keith Weed’s thoughts on sustainability. On Tuesday, I listened to Unilever’s CMO, Keith Weed, speak at the ISBA Annual Lunch, with a focus on sustainability. Weed described business as being at a crossroads. He said that we need to promote growth, but this needs […]

Social more important than keywords for high Google rankings Searchmetrics’s Rank Correlation 2013 study has discovered that strong social presences correlate to a high ranking on Google. The correlation coefficient, a stat used to measure how close the relationship is between two factors, shows that Google +1s are, unsurprisingly, the most strongly related to a […]

Are you a naturally curious researcher with a passion for data? Is the highlight of your day discovering new social measurement tools? Does debating engagement formulas light your lamp? Can you see yourself data storytelling to peers and clients? If so, you might just be the kind of dynamic analytics professional we’re looking for to […]

Luke Brynley-Jones is the founder of Our Social Times and is hosting Social CRM 2013, a two-day conference and workshop in London on the 8th & 9th July. When social media marketing started out, brands quickly learnt that direct selling on social didn’t work. It was all about sharing and engaging. We’ve since seen a […]

http://www.youtube.com/watch?v=G4wnrZttxKs& 5 years ago to the day, on the 25th June 2008, We Are Social was officially registered as a business. Since then we’ve grown from our humble beginnings in London and opened offices in Paris, Milan, Sydney, Munich, São Paulo, Singapore and New York, and grown to a team of 340 people worldwide. We’re […]

Facebook introduces images in comments Last week saw Facebook roll out the option to include images in comments, for ordinary users and brands alike. It will undoubtedly help Facebook to compete with sites like Tumblr and Pinterest which are currently far more visual. Instagram Video is here! In a move which wasn’t a huge surprise, […]

We know everybody has been talking about video, but this time we’re specifically talking about the rise of social short-form video. Here are a few examples from the past year: the rising success of new sites and blogs embedding video to drive huge spikes of traffic, users spending a staggering 24 billion minutes a month […]