Our Insights

Adweek have put together a great infographic showing what went down at SXSW:

So you’re telling us you’re smart with data and would like to start a career in social media, but perhaps lack some hands-on experience? Maybe considering an internship to get you going? Come join our Research & Insights team in London! At We Are Social you will be able to work alongside (and learn from) analysts […]

Nielsen have just released their Mobile Consumer Report. It’s got some interesting findings, so we thought we’d give you a summary. The current landscape Mobile phone ownership in both developed and high-growth countries has reached a critical mass, with no growth from the first half of 2012. The high rates of ownership are shown in […]

Facebook ads on par with TV for FMCG According to those FMCG brands using Facebook, advertising on the network is as effective as its TV equivalent and offers a better return on investment. Nestle and General Mills both claimed they could trace a high percentage of sales to Facebook advertising after recent cross-platform campaigns; the […]

Socialbakers have just released their top Facebook Pages in the UK February 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included Global pages alongside local UK pages, […]

Luke Brynley-Jones is the founder of Our Social Times and is hosting #Measure13, a two-day conference and workshop in London on the 26th and 27th March. Once upon a time, Marketers could rely on certain Truths. You could spend your days turning suspects – people who ought to want your products – into prospects – […]

Social Brands Part 2 In last week’s first post in our series on Social Brands & The Future Of Marketing, we noted that, “the most successful brands don’t just predict the future; they define the future on their own terms.“ We’re continuing that theme in today’s second post in the Social Brands series, exploring the […]

Last week, we reported on comScore’s ‘2013 U.S. Digital Future in Focus’ report. This week it’s the UK’s turn, so here’s everything you need to know about the British version of the report. You can find the full version here. If our summary of the report is too much for you, scroll to the bottom […]