Our Insights

Cloudforce: The Social Enterprise

Along with a purported 14,000 others this week, I attended the Cloudforce conference in London focused on the Social Enterprise. While the day was in essence a massive rallying cry for salesforce.com solutions, there were a number of themes that resonated with We Are Social’s consultancy philosophy and practical approach towards developing social businesses. Social […]

The Champions League social media final

Regardless of how you feel about the result of Saturday’s UEFA Champions League final, it certainly kept eveyone on the edge of their seats, and as this infographic from ExactTarget shows, glued to their smartphones, tweeting away furiously…

We Are Social's Monday Mashup #118

1 in 5 viewers start watching a show after hearing about it in social According to a Horowitz Associates poll of US heads of TV households conducted in January, 19% had begun watching a show after reading about it on a social network or blog. Facebook holds IPO, share price drops Facebook held its IPO […]

Why Facebook is a good long-term bet

Forbes recently carried the following article from me, commenting on Facebook’s IPO and whether their valuation is justified Facebook’s share price may follow an erratic pattern over the next few days and weeks, as did LinkedIn, Groupon, and Zynga after their recent IPOs, but it is a good long-term bet. With a likely valuation of […]

How People Spend Their Time Online

Here’s a great infographic that explores how people around the world split their time across different online activities. Social networking activities win a clear lion’s share of people’s attention, with this set of data suggesting that Facebook captures an average of more than 465 minutes of people’s time each month. If that’s true of every […]

Utility: the secret to unlocking social sales

A great deck from Dr Paul Marsden on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. As he says: Social commerce works when social features offer genuine social utility that comes in three basic flavours. Social utility that helps people […]

Facebook Hits 488 Million Mobile Users

A great infographic from Socialbakers, pulling together all the latest stats on Facebook’s mobile usage:

We Are Social's Monday Mashup #117

One billion people use social media According to a report from the ITU, there’s now over one billion people using social media worldwide. More interestingly, mobile is fast becoming the main way that the majority of people are using Facebook. Use of geo-social apps grow It’s well known that smartphone use is rising, but one […]

NEXT recap – Berlin is the town!

With WiFi problems and the need to let all of the impressions sink in, here’s a delayed recap of NEXT Berlin, and as I predicted, there were some clear highlights… After an enthusiastic introudction from Matthias Schrader, the organiser of NEXT – Mr. René Obermann, CEO of Deutsche Telekom, took the stage. Mr. Obermann delivered […]

Social Network Users in Asia, May 2012

Our latest research shows that the number of social network users is still growing rapidly across Asia, with platforms in South and Southeast Asian nations seeing the largest gains since our most recent Social, Digital and Mobile in Asia report just a few months ago: China’s Qzone still dominates the Asian landscape with 531 million […]

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