Our Insights

The Social Media Benchmark, Spring '12

The Social Media Benchmark is a rolling six-monthly study exploring how marketers in the UK, Europe, Africa and Asia are adapting to, investing in and getting value from social media. They’ve published some of the results from the second wave of the Social Media Benchmark in the below infographic:

We Are Social’s Monday Mashup #124

Survey reveals marketers are more interested in awareness than ‘likes’ A survey from Ad Age and Citigroup asked marketers who buy Facebook ads about what their goals are and 45.9% responded that building awareness and sentiment for their brands was their top priority. In second place was driving traffic to brand websites with 17.6% followed […]

World Map of Social Networks

Vincenzo Cosenza has updated his famous world map of social networks with June 2012 figures. The image below animates through the last 3 years’ worth of data, and is a fascinating representation of how Facebook has come to dominate:

The 4 Cs of the Conversation Company

Here at We Are Social, our work is motivated by our conviction that companies that integrate social into their business are the long-term winners in their industries. We see it first hand everyday and a recent study by InSites Consulting is yet another piece of data that points to this. Their research found that companies […]

When should I post this?

A great infographic from Raka looking at recently released data from Bitly on the best times to post to Twitter and Facebook (all times in EST):

We Are Social's Monday Mashup #123

How Facebook fans show their loyalty Debate has been raging in the social sphere about the meaning of a ‘Like’ and the difference between what marketers think it means and why Facebook users decide to ‘Like’ pages. New research shows that users say that Facebook acts as their loyalty card and it’s how they want […]

NMA Top 100 Interactive Agencies 2012

New Media Age have just released their Top 100 Interactive Agencies 2012 report. The Top 100 is based on fee income, and just in time for our 4th birthday, we’ve made it into the Top 100 itself for the first time in 81st place (last time we were Ones to Watch). What we’re really pleased […]

The Return of the Marmarati

We’ve been working with Unilever since 2009 when they first approached We Are Social to launch an extra strong variant of Marmite exclusively using social media. The result of that was The Marmarati – a Victorian-Style secret society of hardcore Marmite lovers who we rewarded with an exclusive most fans can only dream of: a […]

Is Facebook's Timeline good for brands?

Luke Brynley-Jones is the founder of Our Social Times, who run social media conferences in the UK, Europe, the US and Asia. They’re co-hosting Facebook Marketing 2012 with Chinwag in London on Wednesday 18th July. The new Timeline layout for brand Pages on Facebook has been hugely controversial. When it first launched JD Lassica argued […]

The social media customer

A nice infographic looking at the results and conclusions from of a survey of 2,000 adults in the UK into their behaviour and attitudes towards social media customer service:

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