Our Insights

The Blog Tree: UK Edition

As the Guardian pointed out earlier this week, JESS3 and Eloqua have produced a UK specific edition of their ‘Blog Tree’: Where blogs covering topics including technology, design and startups are ranked according to their influence. Each blog is represented by a leaf on the tree, with the leaf’s height corresponding to its sphere of […]

12 Provocations on The Future of Social

The team here at We Are Social spends a lot of time tracking the latest developments in social media. A large part of that investigation is designed to help us put together an accurate and up-to-date picture of social media platforms and their audiences around the world. However, in addition to mapping out today’s social […]

We Are Social’s Monday Mashup #115

Trust in social grows According to Nielsen’s latest Global Trust in Advertising report, social networks and consumer-generated media continue to have a significant impact on advertising as consumers reliance on word-of-mouth in the decision-making process has increased significantly. The report showed that 92% of consumers trust friend’s recommendations above all other forms of advertising – up 18% since […]

Social media for customer service summit

I’m going to be chairing two panels at the The Social Media for Customer Service Summit, which takes place in London on Monday and Tuesday next week. The main problem with chairing panels at social media conferences is that most people agree with each other. When talking about social at a macro level the principles […]

Making Friends & Influencing People

In our discussions with marketers around the world, one of the questions we hear on a regular basis is: What advice would you give to a brand that’s just starting out in social media? It’s a question that’s come up again a few times in recent days, so we thought it would be helpful to […]

The 2012 Facebook Advertising Report

Social Fresh have released a report detailing how Facebook advertisers use the platform. 70% of ads keep users on Facebook, instead of re-directing them to a brand’s website. Surprisingly, 55% of advertisers do not use sponsored stories, which are social ads that you should supposedly be more inclined to click on because it reflects the interactions […]

We Are Social's Monday Mashup #114

Twitter beat Facebook in Q1 advertising performance According to a study of 45 billion ad impressions on Twitter and Facebook in Q1 2012, Twitter gets considerably higher CPMs than Facebook. The main difference between ads on Twitter and Facebook are that almost all Twitter ads appear in user’s streams, whereas Facebook ads appear to the […]

Top Facebook Pages in the US, Q1 2012

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US Q1 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

Top Facebook Pages in the UK, Q1 2012

Socialbakers have just released their top Facebook Pages in the UK Q1 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:

New Google+ Design, Share+ Everywhere

Google have just revealed a new Google+ layout and interface: As part of the rollout, Google appears to have added new share functionality across a wide range of its different properties: Google Search: YouTube: Gmail: Do you think these new features are primarily intended as social networking functionality, or are they more directed at understanding […]

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