Recovering after social media disasters 22 Feb 2013 The Wall recently carried the following article from me, commenting on this week’s social media disasters, and how brands can avoid the same fate themselves, and how to best deal with it if it does happen. Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included […]
A look at Polyvore's 20m users 21 Feb 2013 A great infographic from Polyvore looking at their 20m users and what they get up to on the site: CNET has more detail if you want it.
Sharing Is Caring 20 Feb 2013 Over the past few months, we’ve been spending lots of time with senior marketers from some of the world’s biggest companies, and our conversations have culminated in a robust and actionable framework that enables brands to seize the opportunities presented by Social Media. Today, we’re delighted to share the core of this new framework with […]
Twitter's 8m UK mobile users 19 Feb 2013 A nice infographic from Twitter looking at the behaviours of their 8 million strong mobile userbase in the UK:
Mashup We Are Social’s Monday Mashup #154 18 Feb 2013 Good use of social media linked with brand perception and purchase intent The J.D. Power and Associates 2013 Social Media Benchmark Study, released last week, has recorded a link between good use of social media and a number of factors affecting businesses’ bottom lines. The study of over 23,200 online customers found that of those […]
We Are Social 6 – 0 Tropic Thunder 15 Feb 2013 Tennis scores were had on this cold Tuesday night in Kennington, not far from Wimbledon. The low temperatures had probably a fatal impact on Tropic Thunder, as We Are Social sent 6 past their goalkeeper. We talk about Joe F’s good looks further down in this blog post Captain Joe W saw a few players […]
Make New Friends & Influence People 14 Feb 2013 Over the past few months, we’ve been taking a detailed look at the Social, Digital and Mobile landscapes of a number of countries around the world. These statistical overviews can help to understand the opportunities that these connected channels present, but a key question remains: “How should marketers take advantage of these opportunities?” The good […]
Top Facebook Pages in the US, Jan ’13 13 Feb 2013 Socialbakers have just released their top Facebook Pages in the US January 2013 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. They’ve included Global pages alongside local US pages, […]
Brand Improvisation 13 Feb 2013 When Dwayne “The Rock” Johnson arrives at a WWE venue, the 40.000 people sitting in the arena and the millions of people sitting at home watching “Monday Night RAW” all wait for him to say one of two things; “finally, The Rock has returned to [add name of city]” or “if you smell what The […]
Sports & Social Media: Winners & Losers 12 Feb 2013 A great infrographic from Evently looking at the followings of different players and teams from different sports around the world on Facebook and Twitter, along with some other titbits. It’s interesting to see how much Football (or Soccer) dominates…
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