Making Friends & Influencing People 18 Apr 2012 In our discussions with marketers around the world, one of the questions we hear on a regular basis is: What advice would you give to a brand that’s just starting out in social media? It’s a question that’s come up again a few times in recent days, so we thought it would be helpful to […]
The 2012 Facebook Advertising Report 17 Apr 2012 Social Fresh have released a report detailing how Facebook advertisers use the platform. 70% of ads keep users on Facebook, instead of re-directing them to a brand’s website. Surprisingly, 55% of advertisers do not use sponsored stories, which are social ads that you should supposedly be more inclined to click on because it reflects the interactions […]
Mashup We Are Social's Monday Mashup #114 16 Apr 2012 Twitter beat Facebook in Q1 advertising performance According to a study of 45 billion ad impressions on Twitter and Facebook in Q1 2012, Twitter gets considerably higher CPMs than Facebook. The main difference between ads on Twitter and Facebook are that almost all Twitter ads appear in user’s streams, whereas Facebook ads appear to the […]
Top Facebook Pages in the US, Q1 2012 16 Apr 2012 Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US Q1 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:
Top Facebook Pages in the UK, Q1 2012 16 Apr 2012 Socialbakers have just released their top Facebook Pages in the UK Q1 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:
New Google+ Design, Share+ Everywhere 12 Apr 2012 Google have just revealed a new Google+ layout and interface: As part of the rollout, Google appears to have added new share functionality across a wide range of its different properties: Google Search: YouTube: Gmail: Do you think these new features are primarily intended as social networking functionality, or are they more directed at understanding […]
We Are Social's Tuesday Tweakup #10 10 Apr 2012 Social networks grow userbase and engagement eMarketer posted an interesting study of which countries they expect to grow the fastest this year in terms of social networking users – the growth in the Asian market once again underscores how important it is. The science behind ‘Why tweets go viral?’ According to researchers at Indiana University, […]
We Are Social New York is Hiring 10 Apr 2012 We Are Social recently opened up shop in New York City, and we’re pleased to report we’ve been busy ever since. And, with a growing list of US clients and exciting new projects underway, we need some help. We’re looking for bright, enthusiastic folks to join our US team. People to manage our growing list […]
Why Facebook + Instagram is good news 10 Apr 2012 The Facebook + Instagram deal is a movie in which Facebook has been cast as the pantomime villain, the Child Catcher in Chitty Chitty Bang Bang out to steal the innocence of the Instagram kids. But we disagree. If this is a movie, it’s closer to the plot of The Fighter; in which the washed-up […]
Facebook acquires Instagram: Reaction 10 Apr 2012 The world is waking up to the news that Facebook has acquired mobile photo sharing platform Instagram for a cool billion dollars. Here is a round up of the reactions from around the webs; Mark Zuckerberg makes the announcement on his Facebook page; I’m excited to share the news that we’ve agreed to acquire Instagram and […]
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