Blog - Page 178 of 183 - We Are Social USA

Digital Agency of the Year at the SABREs

On Thursday night last week in Brussels, we were the proud recipient of a SABRE Award, having been named as the EMEA Digital Agency of the Year. We’re pretty chuffed to say the least, as this is the first award We Are Social has won that reflects all of the great work we’re doing across […]

We Are Social's Jubilee Jamboree

The Queen’s Diamond Jubilee meant those of us in the UK weren’t working on Monday and Tuesday (although there were plenty of brands conducting Jubilee themed social media activity). Which leaves one to introduce the first ever Wednesday mashup… Twitter use in 2012 Pew have released their latest report into US Twitter usage. The research, […]

Kleenex's world's first newsfeed game

You may have read about the brand new app that we’ve just launched for Kleenex in Marketing this week. It’s an app called the “Hay fever hub”, designed to promote Kleenex’s Balsam range to hay fever sufferers, and you can take a look at it here. Why is it special? We’ll we’ve put in some nifty […]

The Dynamic Customer Journey

The way people shift from awareness to loyalty, through consideration, intention and purchase has radically changed in short, the purchase funnel is no more. The customer journey has become ‘dynamic’, and Altimeter are investigating this as one of their research themes. Here at We Are Social, we’re lucky to be experiencing this evolution up close, […]

Facebook's Big Hitters

Socialbakers are back with another great infographic, this time profiling the pages achieving the top spots in Facebook’s biggest markets around the world. It’s worth noting how all 10 of the fastest moving brands are in emerging markets, with 5 from Brazil alone. What we find most interesting in its findings are the cultural differences […]

We Are Social’s Monday Mashup #119

Nearly 9 of 10 buyers look at reviews before making a purchase A new survey from Reevoo delved into the way we react to recommendations and how much we are influenced by our friends online. More then half of respondents said friends recommendations were influential, closely followed by consumer reviews (48%), advertising (24%) and advice […]

Helping Jaguar roar to social success

As you may have read in MediaPost, Marketing or Campaign Asia-Pacific, we’re delighted to have been appointed by Jaguar to both its Global and UK social media accounts. We’ve been working with Jaguar for the past six-months on a programme focused on community management of the brand’s global social media channels. We’re pretty proud of […]

Cloudforce: The Social Enterprise

Along with a purported 14,000 others this week, I attended the Cloudforce conference in London focused on the Social Enterprise. While the day was in essence a massive rallying cry for salesforce.com solutions, there were a number of themes that resonated with We Are Social’s consultancy philosophy and practical approach towards developing social businesses. Social […]

The Champions League social media final

Regardless of how you feel about the result of Saturday’s UEFA Champions League final, it certainly kept eveyone on the edge of their seats, and as this infographic from ExactTarget shows, glued to their smartphones, tweeting away furiously…

We Are Social's Monday Mashup #118

1 in 5 viewers start watching a show after hearing about it in social According to a Horowitz Associates poll of US heads of TV households conducted in January, 19% had begun watching a show after reading about it on a social network or blog. Facebook holds IPO, share price drops Facebook held its IPO […]

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