Our Insights

Snapchat launches Promoted Stories with HBO Black Friday campaign Two weeks ago, we wrote about its potential demise, but this week Snapchat is back with an attempt to stay relevant. Using the buzz around Black Friday, HBO became the first brand to utilise Snapchat’s new Promoted Stories feature with a Story asking shoppers to stay home […]

It’s safe to say Influencer Marketing, in one form or another, is here to stay. And whilst we’ve been successfully pairing brands with Influencers for years, we felt there was more to know than can be learned through experience alone. So we undertook some qualitative and quantitative research with Influencers and their audiences to help […]

“Influencer marketing” is no longer just an up-and-coming industry trend or buzzword. The phenomenon has officially gone mainstream, with brands of all sizes, budgets, audiences, and categories leveraging social stars’ reach, scale, and in many cases, incredible content creation skills. Yet, best practices are far from established in the new and evolving space. While We […]

Facebook updates: Messenger Day is Dead In its latest wave of updates, Facebook has killed off Messenger Day and merged the chat app’s Stories feature with Facebook Stories. So you won’t see a Story as unviewed in one app if you’ve already watched it in the other. There’s more! Users of Facebook Groups and Events can now […]

Instagram Story previews double in size In case you needed more looping videos of your mates clinking overpriced cocktails at Opera Bar, your prayers have been Insta-answered. The platform has announced that it’s going to make the previews that interrupt your normal Instagram TWICE as big. So, it’ll be even harder to ignore the fact you weren’t […]

Facebook brings ‘dark posts’ into the light Data analysts rejoice! In response to the U.S. presidential election interference of last year, Facebook is putting an end to so called ‘dark posting’ of ads. This means that users will be able to click ‘View Ads’ from any brand Page and see what ads they are currently running […]

Facebook rolls out the Explore Feed If you enjoy random soccer memes and dog videos as much as I do, you’ll be happy to hear that you should now be able to find them all in one place – Facebook’s new Explore Feed. Located under the ‘More’ menu, it’s an ad-free area containing posts, articles, […]

Welcome to this week’s social media round up my dear friends, colleagues, social professionals, acquaintances and mum. Twitter’s tantalising tech tale Social media Goliath*, Twitter is working on a bookmark feature for users. Gone are the days of having to superficially Like a tweet just so you can come back to it and rant at […]