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We Are Social’s Tuesday Tune Up #175

Kia’s real time content for Australian Open During the 2015 Australian Open Finals, alongside our client Kia, we set up a social media command centre to create real time content and engage in conversation with tennis fans across Twitter, Facebook, and Instagram. Throughout the course of the singles matches we found opportunities for reactive content, to engage with the conversation topics […]

Event: Build your brand with Instagram.

Hi there, A quick post to help our friends at General Assembly promote their upcoming event: “Build your brand with #Instagram: A panel of top instagrammers and industry experts” The event will discuss and demonstrate how to successfully launch your brand on Instragram, how to build your followers with engaging content and ultimately how to harness the […]

Tuesday Tune-Up #174

#AustraliaDay your way National Museum of Australia & National Australia Day Council teamed up with Twitter to make history by creating a digital snapshot of how the world spent Australia Day. Throughout the 26th & 27th, #AustraliaDay tweets were curated in a live feed on the Australia Day Your Way website. From there highlights will be […]

Tuesday Tune-Up #173

#AusOpen is back for 2015! Aussie workplaces are gearing up for some tired eyes this next fortnight, as the Australian Open is back in town for another year. #AusOpen was the fourth fastest rising hashtag of 2014, with players, commentators and fans alike joining in on the Twitter action. We suggest checking out @AustralianOpen on Twitter […]

Tuesday Tune-Up #172

Canberra drivers monitor fuel prices using social media In recent weeks, fuel prices have dropped to lows not seen for several years, making it a prime time to fill up the fuel tank. However, these low prices have not managed to make it to the bowser in the nation’s capital. A group of annoyed motorists […]

Tuesday Tune-Up #171

Welcome to the first mashup of 2015! Sydney’s fireworks spectacular streamed live on YouTube Sydney ushered the New Year with a 12 minute long breathtaking fireworks display over the Harbour Bridge. An estimated 1.6 million people viewed the spectacular live in and around the city. While more than 1 billion people worldwide watched the show on television, […]

Tuesday Tune-Up #170

#Sydneysiege & #illridewithyou counted 1.1 million mentions globally Yesterday was definitely a dark day for Australians and Sydneysiders. An armed gunman entered the Lindt Chocolat Café in Martin Place and took hostage a group of twenty people for over 16 hours. The siege ended last night at 2am when police stormed the café to rescue […]

Tuesday Tune-Up #169

Over half of digital display ads are never seen According to Google research, 56.1% of all digital display ads are never seen by a human (we don’t have figures on any other life forms). Lavazza’s #FromItalyWithPassion Lavazza coffee is introducing their Minu coffee machines to Australia with a campaign supported by social media challenges. Users […]

Tuesday Tune-Up #168

We Are Social kitchen fork goes viral Novelist Nikesh Shukla and We Are Social creative Nick Hearne have been winning the Internet with their footage of a lamb chop in space. In June 2014 the pair ‘borrowed’ a fork from We Are Social’s kitchen and sent a Tayyabs lamb chop into space to promote Nikesh’s new novel ‘Meatspace’ […]

Music Video Night

“Music expresses that which cannot be put into words and that which cannot remain silent” – Victor Hugo There is something about music that manages to strike a chord with our soul – and whether we found them through a late night journey spiralling down the recommended videos on YouTube or a caught them with […]

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