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We Are Social’s Monday Mashup #278

Facebook predicted to be Mondelez’s biggest e-commerce channel After recently announcing an e-commerce tie-up with Facebook, Mondelez International has claimed to have already seen a 5% increase in overall sales of Philadelphia. The snack brand has been successfully experimenting with online selling on the platform, such as allowing consumers to buy products through Facebook videos. A […]

Instagram’s potential for brands

GlobalWebIndex has produced an infographic looking at the percentage of different social platforms’ users who follow brands and say they use social media for product research. The infographic shows that 53% of Instagram users follow their favorite brands – more than any of the other main social platforms. Also, 44% of those surveyed said they use […]

A summer of festivals with Bulmers

It’s not a truly British Summer without festivals. Getting out your mud-covered wellies, your denim shorts, floral headbands, and setting up your tent in a puddle in the middle of a field. Bulmers Cider brought their vibrant #LiveColourful campaign to three festivals this summer; The Isle of Wight Festival, BST Hyde Park and Kendal Calling. […]

Our new home in London

It’s been over seven years since We Are Social’s co-founders, Robin and Nathan, set-up the agency with just their laptops and some borrowed office space. Fast forward to today, and we’re now over 150 people in London (not to mention our 400+ colleagues around the world) and it’s safe to say, we’ve come a long […]

We Are Social’s Monday Mashup #277

Facebook drives increased investment in social Investment in social media is going up – and there’s a clear indication of whose pocket it’s ending up in. eMarketer stated last week that social media ad spend is accelerating even faster than expected, now predicted to hit $25.1 billion in 2015, over a billion dollars more than […]

London Fashion Week steals the show

One of the most exciting times for fashionistas has come and gone for yet another year. Yes, you guessed it, ‘Fashion Week’- where top fashion designers from all over the world showcase their spring/summer collections for the following year. The events were attended by exclusive A-listers and top high flying brands. Through the use of social […]

Social Media Week in a Playdough nutshell

As we bid farewell to Social Media Week London for another year, we take a fond look back at our events over the week… We kicked off our trio of events with The Greatest Social Media Pub Quiz Ever to grace Social Media Week. Partnering up with the amazing Ticketmaster at their HQ in Angel, […]

We Are Social’s Monday Mashup #276

Unilever confirm that positive social media mentions drive sales Shawn O’Neal, VP-Global People Data and Marketing Analytics at Unilever has announced that recent findings have proved that social media buzz does really drive sales. O’Neal has said that these were enough to convince Unilever’s senior leadership about social media. He must be buzzin’. Facebook offer […]

Hack Attack: Get Me to the Game

The Rugby World Cup has come to the UK. Finally. You don’t want to miss a minute of it. But your meeting has run late and you only have 20 minutes to get to a TV screen to watch the game. You’re hours from home and you don’t know where the closest pub is. WTF […]

Live tweeting lessons from the catwalk

Campaign recently published this article by me about live-tweeting lessons from fashion brands in the run up to London Fashion Week. They’ve been kind enough to let us reproduce it below. With its captivating mix of striking visuals and a new must-have trend each season – not to mention that oh-so-important sexiness – fashion lends […]

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