Blog - Page 107 of 183 - We Are Social USA

Mobile is now more engaging than desktop

comScore has produced an infographic which captures mobile audience behaviours across smartphones and tablets, showing how Brits are using their devices. The research shows that mobile now accounts for 56% of all time spent on the Internet, compared to desktop’s 44%. A large proportion (81%) of time on mobile is spent using apps, with Google sites […]

We're proud to be shortlisted at Cannes

It’s been a big year for We Are Social, and we haven’t even hit the halfway point yet. So far, we’ve picked up multiple awards both for our work and for our overall performance as an agency, we’ve started working with a number of great new brands and we’ve continued to grow and expand our […]

Earth, according to Cannes Lions

I’m so excited to be in Cannes, judging the Cyber category this week. Ask anyone in adland, this is one of the most exciting festivals on Earth. And winning a Lion is one of Life’s Greatest Achievements. But there’s always a lot of talk about which countries perform best. So, as you may have read […]

We Are Social’s Monday Mashup #264

Brands are getting more social engagement than ever People are engaging with branded content more now than ever before. Analysis of over 100,000 brands by social analytics firm, Sharablee, found that engagement with branded content in the US rose 52% between Q1 2014 and Q1 2015. The study, which took into account Facebook, Twitter and […]

We Are in Cannes!

As celebrations of international creativity become more and more focused on digital marketing, Cannes Lions has become an essential event for We Are Social to attend. Not only will our Creative Director James Nester be member of this year’s Cyber jury, but we are also taking this opportunity to bring together our global teams with Robin Grant, […]

Support tennis like never before

Our client, BNP Paribas, a long-term supporter of tennis, approached us last year with a request to create a global campaign that would make tennis fun and accessible to all. They wanted to change the way people support the game, to give more power to fans. All this was to correlate with the new brand […]

We Are Social’s Monday Mashup #263

Twitter CEO steps down Dick Costolo announced on Thursday that he was stepping down as Twitter CEO, after six years with the company. The move comes after investors called for change following months of a struggling stock price, low user growth and stalling ad sales. Twitter co-founder Jack Dorsey will be taking over as interim CEO while the […]

WARC winners show how social is evolving

I recently had the pleasure of being one of the judges for the second ever WARC Prize for Social Strategy, whose winners were announced earlier this morning. The award is focused on recognising social ideas that drive business results and, as such, is a fantastic showcase of best practice within the marketing industry. It was […]

Broadcast battle royale: viewers in control

If you’re a content creator, owner or broadcaster, the power that you wield over viewers is nowhere near what it was five, or even two years ago. That was one of the clear messages delivered during the recent Video Matters panel moderated by MinerLabs Managing Director James Miner. “We are a digital first region,” proclaimed […]

#Papertweet: a voice against hunger

More than three million children under five die as a result of poor nutrition each year. This is a shocking statistic; so much more needs to be done in order to combat this, not least to get people to understand the scale of the problem. In France in particular, our team found that it was difficult […]

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