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We Are Social’s Monday Mashup #260

Facebook launches Instant Articles Last week, Facebook introduced a new product to its arsenal called ‘Instant Articles’, which lets major news companies publish stories directly to the platform. The feature means users don’t have to click out and wait for websites to load, instead third-party content is natively hosted in the app’s news feed and articles can load up […]

Brands: sign up for our Social Smackdown

After the belting success of our 6th Social Media Smackdown in February, it’s time to dust off our social media boxing ring again. This time we will see Columbia Records and the BBC, along with a special guest, throwing their best social media haymakers in front of a brand-only audience. If this wasn’t enough, We […]

Three changes to Facebook's algorithm

B&T recently published this article by me about Facebook’s algorithm update and what it means for users and brands. They’ve been kind enough to let us reproduce it in full below. Unless you’ve been living under a rock, you’ve probably heard about Facebook’s algorithm change. The tireless team at Facebook is “always looking for ways to […]

YouTube is the “Coolest” Network for Teens

GlobalWebIndex’s latest figures show how the world’s major social networks have been faring in 2015 – with Pinterest, Tumblr and Instagram the big winners in terms of growth rates. But while Facebook is still the clear number one in terms of overall member and active user numbers, the results make one thing absolutely clear: teens […]

Our New Digs in New York

Since we first stepped foot on the island of Manhattan in 2012, We Are Social’s New York team has made a big splash. We’re working with some of the most exciting, forward-thinking brands in the US, including National Geographic and Banana Republic. But while our client list has expanded, so has our team. In the […]

We Are Social’s Monday Mashup #259

Snapchat launches video ads Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the […]

Building a socially-led website for Bulmers

One of our recent projects for Bulmers Cider has been to design and build their very first website. But they didn’t just want a bog standard website – they wanted a socially led site that reflected their personality, while showcasing their colourful range of ciders, and the rich history behind this exquisitely British brand. Being colourful is an important […]

We Are Social launches in China

Our Shanghai operation is officially up and running, and we are here to set a new benchmark for marketing in China

We Are Social’s Tuesday Tweakup #22

More US internet users are mobile-only than desktop-only The number of US mobile-only internet users has overtaken its desktop equivalent for the first time ever. The former camp now sits at 11.3% to the latter’s 10.6%. Facebook brings video calls to Messenger Facebook has added video calling to its standalone Messenger app. The feature, available […]

Analysing the 'Social Election'

It’s just one week till polling day. With fairly disciplined campaigning from all parties so far, levels of excitement around this election have hardly been groundbreaking. In fact, a YouGov poll earlier this month found that most people thought the campaign so far had been boring. While there have, of course, been attacks and counterattacks, […]

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