40,000 Meerkats – and counting 11 Mar 2015 If you haven’t come across it yet, get ready to start hearing a lot more about Meerkat, the new iOS app that links directly to Twitter, offering live video streaming capabilities. We decided to take a look at the numbers behind the app and where its potential lies. Since Meerkat’s launch on the 27th February, […]
Mashup We Are Social’s Monday Mashup #252 9 Mar 2015 Facebook makes page likes more accurate Facebook is removing any page likes from accounts that have been either deactivated or memorialised. Page owners should expect to see a slight dip in the number of ‘likes’ on their page, though audience data will be more accurate as a result. Clickable ads come to Instagram Instagram has […]
Burberry's social innovations at #LFW 6 Mar 2015 London Fashion Week has given way to Milan, but the trail of digital innovations AW15 brought us will linger a little longer, with Burberry once again leading the fashion pack with its excellent social strategy. The brand’s Autumn/Winter 2015 Womenswear collection, “Patchwork, Pattern & Prints,” was live streamed to millions – merging the physical with […]
Making ads more relevant on Facebook 5 Mar 2015 The Wall recently published this article by me about how advertisers can be more relevant on Facebook. They’ve been kind enough to let us reproduce it in full below. For the Mark Zuckerburgs of this world, there has always been an uncomfortable friction between connecting the world and getting paid to do it. In order to […]
Reasons: inspiring creative technologists 4 Mar 2015 Two members of our Creative Technology team recently ventured down to LSO St Luke’s for the Reasons To Be Creative London Conference. ‘Reasons’ aims to educate and inspire with talks from the world’s best coders and designers. Here, our developers have described what stood out for them at the conference, and why it caught their attention. […]
Snapchat is the fastest growing social app 3 Mar 2015 Following on from GlobalWebIndex’s Social report, they’ve produced an infographic to highlight the ten fastest growing social/messaging apps in 2014. Snapchat comes out on top, growing by 57% between Q1 and Q4 last year, closely followed by Facebook Messenger at 50%. The infographic also shows that 15% of teens are using Snapchat globally, and UK and Sweden […]
Mashup We Are Social’s Monday Mashup #251 2 Mar 2015 Facebook launches iOS Ads Manager app Facebook now has more than 2 million active advertisers, so the social advertising leader has launched a mobile app to help users manage their ads direct from their smartphones. The app will allow users to create ads, track spending, edit scheduling, view results and receive ad performance notifications. It […]
We Are Five in France! 27 Feb 2015 We are half the age of Facebook, almost half the age of Twitter and nearly the same age as Instagram – We Are Social’s Paris office is now five years old! On 5th February 2015 we celebrated our fifth anniversary with all of our clients and friends in the industry. Over the last five years, […]
The social Battle of the Brits 26 Feb 2015 The Brit Awards has never quite had the wow factor of its US music award counterpart The Grammys. Madonna’s gyrating comeback, Kim Kardashian sparkling in something glamorous and revealing, and Kanye West’s burgundy velour tracksuit and performing in his anticipated adidas Yeezys were all highlights of the Grammys 2015. In comparison, expectations of the Brits were so low; […]
One of the Best Companies to work for 26 Feb 2015 For a second year running, we’ve been recognised by Best Companies as a great organisation to work for. So what makes us so awesome? Well, one of the things is that we’re focused on finding out what makes our team tick, their thoughts on how the company is run and what’s important to them. Loads […]
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