Our Insights

GlobalWebIndex has produced an infographic highlighting the fastest growing social networks, outside of China, in 2014. It shows that Pinterest was the fastest growing social platform last year, with a huge 97% increase in active users, closely followed by Tumblr at 95%. More information can be found in our blog post about GlobalWebIndex’s Social Report.

The Mashup is 250! I know, we’re all feeling very nostalgic. As a special treat, here’s the first ever Mashup from back in 2009, when the retweet button was just being introduced. Now, for this week… Digital to account for half of UK ad spend Research by Strategy Analytics has concluded that half of all UK […]

Last month, on a quiet snowy evening in the idyllic Italian town of La Thuile, 225 We Are Social colleagues descended upon the slopes for the fourth annual #weareskiing winter conference. From the London, Paris, Munich and Milan offices, the troops were poised for what promised to be a weekend of extreme sports, extreme socialising […]

Channel Mum is the UK’s first mums’ YouTube network. In this post, Clem Hancox, Co-Founder and Director of Channel Mum, exclusively talks us through the growing popularity of mums vlogging and the top 15 UK mum channels to date. Channel Mum launched last month as the UK’s first mums’ YouTube network. The number of Multi […]

Twitter engagement for big brands is up Big brands are receiving more engagement Twitter, according to Simply Measured’s research into Interbrand’s 100 Best Global Brands and their Q4 2014 performance. On average, Twitter engagement increased by 105% year-on-year, while per-tweet interactions jumped from 91 to 168 in the same period. Facebooks ads will be scored on […]

2014 seems a distant memory, with January firmly out the way and the signs of spring emerging, giving us a chance to reflect. We achieved a huge amount last year, scooping a record number of awards for our work, as well as being named ‘Best Digital/Social Agency in the World’ at the Sabre Awards, ‘Agency […]

Technology has been ingrained in our lives for a long time now; it’s almost unthinkable for a large proportion of the world to even leave home without their smartphone. But technology is also evolving, so quickly that we often lose track of the possibilities and potential available to us today, whether innovative, useful or impactful. […]

As part of our work on #ProjectReconnect with the WFA, we’ve heard many of the world’s top marketers extol the importance of building brands with clear, compelling values. Our joint research suggests that such ‘brand principles’ are a core tenet of enduring brand success, so we decided to explore this topic in more detail; the […]