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After the knock out success of our fifth Social Media Smackdown, the bell is ringing for the next edition of the series. This time, we will see Heinz and Strongbow, along with a special guest, talking about their recent social media successes and learnings in front of a brand-only audience. If you haven’t been to […]

YouTube beats Facebook in Superbowl ad views If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from […]

GlobalWebIndex has produced an infographic profiling users on the UK’s top eight social networks, which we preview exclusively here. Facebook is currently the UK’s top social network with the highest percentage of membership and active users at 79% and 50% respectively. Tumblr users are the most socially active compared to those on other platforms, spending […]

The Guardian recently published this article by me on how to effectively capitalise on sports events in social. They’ve been kind enough to let us reproduce it in full below. The Super Bowl has historically been a seminal marketing event for real-time social media activations. It really began with Oreo’s famous “You can still dunk […]

In a recent article for my column on The Marketing Society blog, I argued that marketers need to go beyond ‘media’ thinking, and use every element of their brand to inspire, engage, and fuel meaningful conversations. The Marketing Society have been kind enough to let us republish the post here. Social Isn’t About Media Social […]

Marketers increasing digital budgets A study has revealed that 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months. Resource provider Mondo questioned 262 digital marketing executives about their budgets as well as areas like staff turnover and skill sets they were recruiting for. In the latter area, […]

The UK’s general elections used to be a reasonably predictable affair. Historically, there were a number of things that always seemed to hold true: No incumbent Government ever increases their share of vote No opposition party ever wins an election without leading in economy and leadership polling (Labour is currently behind on both) Scotland is […]

GlobalWebIndex’s latest figures show the major social networking winners and losers from 2014 – with Pinterest, Tumblr and Instagram growing the fastest as Facebook saw declines in all age groups and regions. Jason Mander, Head of Trends at GWI, exclusively talks us through some of the key trends and findings from the new GWI Social […]