Our Insights

Until a few years ago, the way marketing thought about video revolved around a very basic concept: the TV advert. This approach meant that a disproportionate amount of strategic, creative and production effort went into the creation of a single piece of content. Although it was adaptable to several formats, could be watched on several […]

I joined Rishaad Salamat on Bloomberg TV last week to discuss how brands need to change the way they approach social media in light of the changes we highlighted in our new Digital, Social & Mobile Worldwide in 2015 report. As you’ll see from the video of our chat above, the most valuable findings to […]

WeChat is testing ads WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be big business. Sponsored posts will be marked ‘promoted’. WhatsApp for web browsers Want to chat to your mates […]

Rahul Welde, VP Media for Unilever Asia, Africa, Middle East, Turkey and Russia, says the number of media and technology options for consumers to engage has evolved “way beyond what people had imagined” and if brands are to remain relevant they need to make listening a priority. In our continuing series of interviews with top […]

Marketing Magazine recently published this article by me about helping marketers understand the power of emotional design by dissecting the visceral, behavioural and reflective elements of a weather app. They’ve been kind enough to let us reproduce it in full below: Marketing is fast catching on to the idea that consumers buy an ‘experience’ rather than […]

Google search results link to brands’ social profiles First up is a news story that we’d say ‘puts the OO in Google’, if we weren’t above that sort of terrible pun. Google search results already link to social profiles for certain celebrities – the same will now happen for brands and companies, on both desktop […]

As part of our ongoing work on #ProjectReconnect with the WFA, we recently explored the premise that all brands today must be ‘purposeful’. They’ve been kind enough to let us share our findings here too. Purposeful Brands In today’s competitive world, a great product is no longer enough for a brand to succeed. A great product […]

As you might have heard in Adweek or MediaPost, we’re delighted to announce that We Are Social is officially open for business in San Francisco! We’ve been overwhelmed by the success we’ve experienced since we opened in the US in 2012; we now have 50 people in our New York office, with no sign of this growth […]