Blog - Page 110 of 183 - We Are Social USA

Helping the future of music: Hello Play

Last December, we launched Hello play! for Hello Bank!, BNP Paribas’ mobile bank. It’s a unique service that revolves around allowing users to fund music projects while listening to the music they love. Hello play! has attracted a lot of attention, most recently at the Grand Prix Stratégies du Marketing Digital, picking up the accolade for ‘Innovative Digital […]

We Are Social’s Monday Mashup #258

The nail in the coffin of organic Facebook reach? Facebook has announced three key updates to its News Feed: It is relaxing the rule that stops users seeing multiple posts from the same source multiple times in a row. Content from friends that you care about (or regularly interact with) will appear higher. Stories about […]

Social networking and UK voters

With the UK General Election now just weeks away, campaigning is in full swing. But this year, it’s not just traditional media that the parties are using to reach their audiences – we’re seeing more political activity taking place on social media than ever before. But how engaged are social media users when it comes […]

Facebook gears up for eastern invasion

The Drum recently published this article by me about how Facebook Messenger is making changes in order to compete with eastern messaging apps. They’ve been kind enough to let us reproduce it in full below. The Doors’ Jim Morrison once sung “the west is the best”. Whatever he was talking about, I can assure you it doesn’t apply […]

Profiling the Twitter Audience

GlobalWebIndex has produced an infographic which shows how people are engaging with Twitter. It shows a large volume of people are visiting Twitter without thinking of themselves as active users, demonstrated by the fact the percentage of internet users globally who consider themselves Twitter users is 10% lower than that of Twitter visitors. This difference in active […]

We Are Social’s Monday Mashup #257

Social ad spend to hit $23 billion globally New figures from eMarketer show that advertisers will splash out a huge $23.6bn on social networks this year, a 33.5% increase on 2014. The publication estimates that, by 2017, this figure will rise to $35.98bn, or 16% of digital ad spend globally. Unsurprisingly, a lot of this […]

Need to know: Social Customer Service

At We Are Social, we’ve been working hard to provide the best social customer service for a wide range of clients, across multiple local and global markets. This year, our Expedia team was awarded Qualiweb’s ‘Excellence for Best Social Media Customer Service’ in the French market. Here, Giulia Braun, senior account manager on Expedia, talks about […]

Top 10 Reasons for Using Social Media

GlobalWebIndex has produced a report detailing the social networking motivations of individuals. It shows that globally, 55% of internet users use social networks in order to stay in touch with what their friends are doing. This was followed by 41% stating that they get news updates from social and 41% who use it to fill […]

We Are Social’s Monday Mashup #256

Facebook reveals messenger.com Still reeling from the passing of MSN Messenger? Well, it’s good news for desktop chat fiends, as Facebook has launched a dedicated web interface for its Messenger app. It’s available to English speakers worldwide. Of course, you can still message via facebook.com if you prefer. Twitter updates RTs, Search and app brand […]

Instant Messaging 101

WhatsApp rules the west, Tencent owns China and Facebook is pimping up Messenger to rival them both. Instant Messenger marketing is the new social media and your brand is ready for it, right? Just in case you’re not fighting fit We Are Social is holding an event on Wednesday the 22nd of April in London […]

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