Blog - Page 141 of 186 - We Are Social USA

We Are Social’s Monday Mashup #203

Twitter is growing strongly in the UK Twitter’s UK growth is set to continue at least until 2018, according to eMarketer. Growth is estimated at 13.4% in 2014, compared with 4.8% for rival Facebook, which means that almost half of the UK’s social networkers will be on Twitter by 2018. However, it is set to […]

WhatsApp grows by 175% in 12 months

A timely and insightful chart from GlobalWebIndex looking at the growth of WhatsApp over the last 12 months. WhatsApp has grown by 175% globally and shown a massive growths of 230% in North America. Looking at this, that $19b valuation starts to make more sense…

#Sochi2014: When sport & politics collide

As you may have read in Marketing today, we’ve been looking closely at the controversial 2014 Sochi Olympics. On the face of it, a high profile sporting event with wall-to-wall TV coverage and a flow of social media conversation to tap into would appear to be a perfect scenario for marketers. However, whether it’s been for political […]

WhatsApp: The Numbers You Need

As you’ll probably have heard by now, Facebook has bought WhatsApp. Our new infographic above gives some great context to why Facebook might have done this. But what’s the story behind the numbers? Upward Mobility It’s clear that Facebook wants to become a mobile-centric platform, and to us, the WhatsApp acquisition seems like a very […]

Facebook buys WhatsApp, WeChat grows

As news of Facebook buying WhatsApp breaks, these are the charts to be looking at (Tencent owns QQ, Qzone and WeChat): Note not just WeChat’s growth compared to WhatsApp’s, but also that this data excludes users in China:

TV & Twitter: Power of the second screen

Twitter has published this infographic, highlighting the findings from its most recent research into the relationship between Twitter use and TV viewing habits, and what this means for brands. The data lends itself to three key conclusions: 1) using hashtags results in more earned media for brands, 2) people engaging on Twitter are less likely to […]

Neknominate spreads worldwide on social

For anyone who’s logged on to Facebook in the last month, the word Neknominate is likely to conjure up images of excessive alcohol consumption and increasingly ridiculous stunts. For those of you who haven’t heard about the latest (idiotic) craze to hit our newsfeeds, Neknominate originated several years ago in the UK where it was called #neckandnominate […]

We Are Social’s Monday Mashup #202

The importance of mobile to Twitter The importance of mobile in social is well documented; however, it seems that it is even more integral to Twitter than Facebook. Facebook sees a higher average time spent per user per month than Twitter on both desktop (6 hours 24 minutes) and mobile (7:43), though the difference between […]

The Great Agency Adventure

Hello. My name is Steve Taylor and I’m a Copywriter. On December 1st, I set out on a 14-month journey across the United States dubbed The Great Agency Adventure. Plying my craft at a new agency every month, my goal is to discover what it means to be a creative in this crazy world we […]

The state of Google+

Google launched Google+ in 2011. It’s a social network that marketers and agencies haven’t exactly rushed to use. So, almost three years after its introduction, we decided to analyse its growth. We looked at registered users, people who use it actively (i.e. people who interact with content in the stream, by sharing or creating it), […]

Stay up to date

Subscribe to our blog for hot takes on social and internet culture. You can unsubscribe at any time.