Twitter At Eight 21 Mar 2014 On the 21st March 2006, Jack Dorsey sent the first ever tweet. Fast-forward eight years, and Twitter is a fully-fledged cultural phenomenon, with 241 million active users. At the Oscars, Ellen Degeneres’ celebrity selfie was retweeted 3.4 million times. With figures like this, it’s not surprising that Twitter felt it was time to go public […]
UK Twitter users are more mobile 20 Mar 2014 Twitter has been reporting on findings from the latest Nielsen study, looking into Twitter usage on mobile devices. The data shows that the UK is more active on mobile than its European neighbours when it comes to Twitter, with as many as 80% of UK Twitter users accessing the network via mobile and, crucially, 70% of […]
We Are Outstanding: Best Companies 2014 19 Mar 2014 Earlier this month, We Are Social was accredited with two stars from Best Companies in 2014, meaning we’ve been recognised as an outstanding company to work for. It reflects the work we’ve been doing over the past year to find out what our team think about working here at We Are Social, and making changes […]
Your Turn Britain: introducing a British icon 18 Mar 2014 The introduction of the all new F-TYPE in 2012 marked a new chapter for Jaguar, a car designed for a modern generation. So, we created a campaign that would engage with this new audience. We created Your Turn Britain, a campaign designed to capture the imagination and pride within today’s modern British nation, and celebrate everything […]
Mashup We Are Social’s Monday Mashup #206 17 Mar 2014 The State of Social Advertising in 2014 Socialbakers surveyed over 500 marketing professionals to better understand where social media is heading in 2014; analysing both the priorities and practices of marketers and the state of social media advertising. Remarkably, 14% of companies with more than 5,000 employees reported a $0 social advertising budget for 2014, […]
#battlepeachr – London vs Paris! 14 Mar 2014 Here at We Are Social, we’re passionate about music. Whether it’s arguing over the choice of background tunes in the office or debating about the joys of hard techno in our rather eclectic music Skype chat, we can’t get enough of it. So, when our London office was invited by music website Peachr to go […]
Farewell from The Great Agency Adventure 13 Mar 2014 Where does the time go? It seems like only yesterday I stepped off my train from Boston. Alas, another month has passed and it’s time for me to take The Great Agency Adventure to yet another city. But if I could describe my time here at We Are Social in one word, it would be […]
SXSW 2014: The highlights 12 Mar 2014 South by Southwest Interactive is over for another year, which hopefully will give us just enough time to recover before we head back to Texas for the 2015 festival. There have been too many personal highlights for me to share them all, but luckily our research team at We Are Social New York pulled together […]
Experiencing Beats By Dr. Dre 11 Mar 2014 Beats by Dr. Dre is a brand that everyone knows. Whether you’re into music or not, the headphones are iconic and on the heads of today’s top pop stars and rappers. Beats has created a mascot, the Beats Pill – “small but loud” speaker dudes, who aren’t afraid of telling it like it is. Recently, we […]
Mashup We Are Social’s Monday Mashup #205 10 Mar 2014 Facebook Page organic reach keeps falling Further evidence has arrived of a decrease in the organic reach of posts from brand pages on Facebook. An analysis of 106 country-level brand pages found that average organic reach dipped from 12.05% in October 2013 to 6.15% in February this year; for the 23 pages analysed with 500,000 […]
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