Our Insights

Last Thursday, 200 people from the London, Milan, Paris and Munich offices of We Are Social arrived in force in the town of Innsbruck, Austria; the Capital of the Alps. For the third year in a row, our annual skiing and inter-office bonding long weekend was about to commence. This year we were armed with […]

GlobalWebIndex’s latest data shows that Facebook retains its position as the top social network, but that some smaller networks – as well as messaging apps – are rising quickly in popularity. Tom Smith, the company’s founder, exclusively talks us through some of their key findings. We’ve all seen the recent headlines about Facebook. Supposedly, users […]

Instant messaging apps drive decline of SMS in the UK The number of text messages sent in the UK dropped by 7bn to 145bn in 2013, this figure is forecast to fall again in 2014 to 140bn. Instant messaging has been highlighted as the reason for the first decline in texting in the UK since texting was invented. […]

Last year, We Are Social’s Creative Directors in London, Graham Jenks and James Nester, were ranked the UK’s number 1 most awarded creatives. But this year, they are ranked at number 2 in the UK according to The Directory Big Won rankings. We are slowly coming to terms with this news. After soul-searching and time […]

Yesterday, Facebook announced that on the 9th April it will say goodbye to Sponsored Stories. Since being introduced in 2011, the format – which suggests pages a user might Like based on their friends’ interactions with a sponsored page – have come under a lot of scrutiny. It’s been a bumpy ride, from general user […]

The astonishing growth of all things digital continues to gather pace around the world, as We Are Social’s new Social, Digital & Mobile Worldwide report on the key social, digital and mobile stats from around the world demonstrates. It should come as little surprise that much of this growth is being fuelled by connected mobile […]

It’s back, to cheer up the nation! For the fourth time, we’re working with Heinz to help Facebook users cheer up their friends and family with a personalised can of Heinz Soup. Our Get Well Soup campaign for Heinz has been a huge success since it first launched in 2010, so once again we’ve brought […]

Over three quarters of US online adults use social networks Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more […]