Our Insights

The fuss about Wimbledon may have calmed down some time ago. But we’re still excited. Why? Because the results of our Wimbledon Wiggle campaign for evian are in and ready to share. If you like the sound of vintage tennis, Maria Sharapova, Jonathan Ross, funny eagles, babies, theme parks, strawberries, cream and a really successful […]

This week, Instagram turned three. In approximately 1000 days since inception, the photo-sharing app has transformed from the new kid on the block to one of today’s most popular social media platforms. Instagram Three Years Later http://t.co/SDlmqy4iWB — Instagram (@instagram) October 6, 2013 Kevin Systrom and Mike Kreiger launched Instagram in October 2010, with the […]

Social ad spending on the up eMarketer has reported that marketers’ budgets for social are set to increase. In August 2013, social ad spending made up, on average, around 6.6% of marketers’ budgets – it’s set to increase to 9.1% in the next year, then zoom to 15.8% within five. Play.com reaps the rewards from […]

Today Snapchat revealed a new feature; Snapchat Stories. It’s a bit like the equivalent of a Facebook newsfeed, but with a Snapchat twist. You take a series of photos or videos, add the necessary captions and /or graffiti, after which they’ll appear in all of your friends’ newsfeeds where they can be viewed repeatedly for […]

It’s Social Media Week. And, as we ARE social, we’ve been busy getting involved. On Tuesday evening, we held “The Greatest Social Media Pub Quiz in the World”, following up on last year’s successful event. Of course, while it’s all a bit of fun, Social Media Week is actually a very serious learning experience. So […]

As you may have read in CNET or The Telegraph, last week we examined conversation around the launch of Apple’s latest software release, iOS7. With over five million people talking about iOS 7 on its release last week and subsequently it trending on Twitter for several days thereafter, Apple underlined its unique position as a […]

What do advertisers really think about Facebook? Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who say they advertise on Facebook has sharply increased. A survey of 1,200 […]

Ahead of Robin Grant’s epic showdown at #KittenCamp tomorrow evening as part of Social Media Week London, we asked VAN’s chief word sharer and love spreader, Will Cooke, to give us the lowdown on what it’s all about. Picture the scene… two men stand on a small stage in the cellar of a London bar; […]