Our Insights

Social becoming increasingly global Late last week we reported on GlobalWebIndex’s latest data, which displays a shift towards the use of global social platforms. This has meant an increase in user numbers for the ‘big three’ of Facebook, Google+ and Twitter, which have increased their active user counts by 33.4%, 27.7% and 40.1% respectively. Facebook’s 2012 […]

Following on from their UK figures, Socialbakers have just released the results of an ongoing study into brands’ US customer service performance on Facebook:

Socialbakers have just released the results of an ongoing study into brands’ UK customer service performance on Facebook:

 (Yes, the changing rooms are a primary school classroom) After an encouraging first season, the We Are Social five-a-side team made their way to a primary school astroturf in Kennington in high spirits. This primary school is likely to adopt the media name as the “footballing theatre of dreams” for the next 15 games. With […]

Marketing Magazine recently published an article by me on dealing with internet trolls. They’ve been kind enough to let us reproduce it in full below: In The Dark Knight, Bruce Wayne seeks advice on his latest foe, Joker, from his astute cockney butler Alfred. Mr Wayne (logical, measured, likes to dress up as a bat) […]

A nice infographic from Adweek looking at data from the Curve Report from NBCUniversal Integrated Media, finding that, amongst other things, the average consumer has 29 brand friends on social networking sites, up from just 7 a year ago.

Marketers need to apply more budget to social Research by Warc has found that of 800 award-winning marketing case studies from the last year, those including a social element were more on the whole shorter, lower-budget and less likely to display proof of effectiveness. Of the cases studied, those with a social element made up over 55%, but […]

Everyone knows the best way to bond internationally is over strong drink, extreme sports and instagram; #weareskiing, now in its second year covered off the lot, setting the stage for an awesome four days in the Austrian mountains. If you need proof see for yourself. On Thursday last week 150 people from the London, Paris, Milan […]