A Year on Facebook, Twitter & YouTube 20 Dec 2012 Facebook Global Trends Facebook have released a review of 2012 on the platform, including the most important trends in the US. These are divided into events, songs, movies, check-ins, public figures, books, technology, politics, television, sports and memes. Unsurprisingly, the presidential election was the highest trending event and Barack Obama the most popular figure. The […]
Consider the human 19 Dec 2012 Marketing magazine recently published an article from me about putting people first. They’ve been kind enough to let us reproduce it in full below: A few years ago I attended a screenwriting class taught by a friend at UCLA. The topic that night was television. After some discussion about the major television networks, a student […]
Mashup We Are Social’s Monday Mashup #146 17 Dec 2012 The Global Popularity of Social Media A report by the Pew Research Center has shown the increasing usage of social networking sites all over the world. Key findings show that in countries like Britain, US, Russia, Czech Republic and Spain, around half the population are using social media. Also, in almost every country polled, social media […]
Most Contagious 2012 13 Dec 2012 Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year and flag up key trends for 2013 in their Most Contagious 2012 report. Here are the key trends in short: Movements / Evolution and Empowerment Purpose / Playing a Role in Society Marketing as Service Design / Utility Not […]
Facebook's UK audience: Insights 13 Dec 2012 Facebook have just released this nice video looking at how British people are spending their time on Facebook:
Lenovo chooses We Are Social 12 Dec 2012 As you may have read in Adweek, MediaPost, Campaign or Campaign Asia last week, we’re delighted to announce that Lenovo has selected We Are Social as its global social media agency of record. The Lenovo team picked We Are Social following a four-way competitive pitch. Commenting on our appointment, Rod Strother, director, digital and social […]
Top Facebook Pages in the UK, Nov ’12 11 Dec 2012 Following on from their US report, Socialbakers have just released their top Facebook Pages in the UK November 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month:
Mashup We Are Social's Monday Mashup #145 10 Dec 2012 The majority of social media roles at brands are part time A study entitled “Structuring a Social Media Team” has found that 65% of those working in social media for brands and charities do so on top of other duties. The research, also found that social media budgets have not increased across most companies in […]
Top Facebook Pages in the US, Nov ’12 10 Dec 2012 Socialbakers have just released their top Facebook Pages in the US November 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month:
The Nielsen Social Media Report 2012 6 Dec 2012 Nielsen have just released their 2012 Social Media Report: The headline findings are: What’s driving the continued growth of social media? Mobile – More people are using smartphones and tablets to access social media Proliferation – New social media sites continue to emerge and catch on How is consumer usage of social media evolving? The […]
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