Our Insights

http://www.youtube.com/watch?v=G4wnrZttxKs& 5 years ago to the day, on the 25th June 2008, We Are Social was officially registered as a business. Since then we’ve grown from our humble beginnings in London and opened offices in Paris, Milan, Sydney, Munich, São Paulo, Singapore and New York, and grown to a team of 340 people worldwide. We’re […]

Facebook introduces images in comments Last week saw Facebook roll out the option to include images in comments, for ordinary users and brands alike. It will undoubtedly help Facebook to compete with sites like Tumblr and Pinterest which are currently far more visual. Instagram Video is here! In a move which wasn’t a huge surprise, […]

We know everybody has been talking about video, but this time we’re specifically talking about the rise of social short-form video. Here are a few examples from the past year: the rising success of new sites and blogs embedding video to drive huge spikes of traffic, users spending a staggering 24 billion minutes a month […]

http://www.youtube.com/watch?v=E6xLwqaaDwI Wimbledon is nearly upon us and this can only mean one thing… It’s time to get your Wimbledon Wiggle on! Us Brits can sometimes be a bit reserved when it comes to celebrating, so when evian asked us to help them inject some Live young spirit into this year’s Wimbledon tournament while driving loads […]

Socialbakers have just released their top Facebook Pages in the UK May 2013 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook, along with the top 3 most engaging individual posts from UK pages this month. They’ve included Global pages alongside local UK pages, […]

Listening and responding in social media is vital to protect sales According to McKinsey, an unnamed telecoms brand found that negative online buzz hurt signups by 8%, effectively off-setting any gains from their entire TV spend. It underscores a really important point: it is quite literally pointless to put money into TV advertising if you […]

As you may have read in Campaign, we’re thoroughly excited to be working together with Clear Channel Outdoor at this year’s Cannes Lions, on a series of Twitter-based debates exploring creativity in the modern world. Every day throughout the festival we’re inviting two influencers to lead a debate about a topic on their own Twitter […]

The Wall recently carried the following article from me, commenting on the rise of Vine and how brands are beginning to use the platform. There have been various battles to try and win the short form video war over the last few years. We’ve seen a number of platforms have a stab at it; Viddy, […]