Our Insights

Social ad spend set to double in the next four years Advertising spend on social networks is expected to reach $9.2 billion by 2016, according to new research from BIA/Kelsey. This figure is twice the current spend of $4.6 billion this year. The majority of the ad spend will go toward display ads, but the biggest […]

Robin and I were recently interviewed by Gideon Spanier from London’s Evening Standard, who have kindly let us republish the article below. As Gideon says, We Are Social would not have been possible until a few years ago, but it would also not be possible without all the incredibly talented and hard-working people who are […]

Marketing magazine recently published an article from me on rethinking social strategy. They’ve been kind enough to let us reproduce it in full below: In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the […]

Alcohol brands see highest engagement on Facebook Alcohol brands score the highest marks for engagement on Facebook, with the average post engagement rate sitting at 0.40%, according to new research by Socialbakers. Engagement with automotive pages on Facebook came in a close second. Interestingly overall engagement for all pages has increased 2-3x since the first […]

The Drum recently carried the following article from me, commenting on social media backlashes, and how they could have been avoided. They’ve been kind enough to let us reproduce it in full below: Recently we’ve seen a catalogue of Twitter disasters, whether it’s an ill-conceived hashtag campaign or brand attempting to use social media to […]

Bangladesh is one of Asia’s giants, with a population of more than 160 million. This ranks the country 8th in the world in terms of population size, ahead of Russia, Japan and Mexico. Goldman Sachs also includes Bangladesh in its ‘Next Eleven’ economies, indicating that the country has a high potential to be one of […]

Much has been written about the role of social media in the recent US elections – from debate gaffes exploding instantaneously online to the colossal amount of election related online conversation. (Check out more interesting facts and figures in this post). But how effective was social media for politicians and who used it well during […]

Facebook Page reach is still dropping We’ve been talking a lot lately about the precipitous drop in reach for Facebook Pages, and unfortunately, it still hasn’t shown any signs of slowing down a couple months on. New data from We Are Social and Socialbakers show that this change in Facebook’s EdgeRank algorithm is decreasing reach […]