Blog - Page 163 of 173 - We Are Social USA

A Geography of Twitter

An insightful visualization from the Oxford Internet Institute, based on a sample of 20% of all the geocoded tweets published on Twitter between March 5 and March 13 2012. The box size denotes the number of geocoded tweets per country with the shade/intensity denoting Twitter’s penetration of the internet population of that country. Japan is […]

Facebook: A New Creative Canvas

A great talk from Facebook’s Paul Adams, which spans everything from Plato’s thoughts on the invention of the alphabet, the theory of many lightweight interactions over time through to the (limited) role of Facebook apps…

Next Generation Media

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.

We Are Social’s Monday Mashup #127

Facebook inches towards 1 billion active users Facebook has just posted its Q2 earnings release with some pretty amazing growth figures. The number of monthly and daily active users has nearly doubled since this time just two years ago, but what has really skyrocketed is the number of monthly users on mobile, which has increased 3.5 times […]

Global Social Media Check-Up 2012

Burson-Marsteller have released their Global Social Media Check-Up 2012, examining the Fortune Global 100’s use of social networking platforms including Twitter, Facebook, YouTube, Google Plus & Pinterest and looked out how people were discussing these companies online. This infographic gives an overview of the results: And you can see the whole study in-depth here:

Content OF the people, not AT the people

Campaign Magazine recently published a special supplement on Social Media, and I was asked to contribute an essay. It outlines why we think marketers are wrong to chase fan numbers, our world view when it comes to measurement, the value of engagement and the social idea and our creative process and approach to content creation. […]

We Are Social's Monday Mashup #126

Study from Facebook shows ASOS’ success with Ads and Friends of Fans What makes this clothing brand stick more in its fans’ minds? The third ‘Power of Like’ paper released by ComScore and Facebook reveals that Facebook Ads gave ASOS a 130% increase in purchases on the website, even across consumers who had the same affinity […]

Top Facebook Pages in the US, June ’12

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US June 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

Top Facebook Pages in the UK, June ’12

Socialbakers have just released their top Facebook Pages in the UK June 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:

Putting a value on a Facebook fan

The IAB kindly invited us to present at their Great British Social Media Festival last week. Given the theme, there couldn’t have been a more perfect brand to be co-presenting with than Bulmers – the only British cider brand to have a Royal Warrant from the queen. As anyone who’s ever attended this type of social […]

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