Our Insights

Sprout Social has published this infographic on the increasingly social nature of customers, and how brands are responding to them. The guys at Sprout have created the infographic to highlight certain findings from their Sprout Social Index. It draws attention to the rise in consumers engaging with brands on social media, and how brands seem […]

If you’re serious photographer, you need a big camera with a whopping lens, right? That’s the assumption many people make, so they follow the herd and head straight for a DSLR. Less bulky ‘mirrorless’ cameras aren’t even on the radar. As you may have read in Campaign, our job was to disrupt this purchase journey, […]

Campaign recently published this article by me looking at the new social media categories at Cannes and the concept of social thinking. They’ve been kind enough to let us reproduce it in full here: Social media recently overtook pornography as the number one activity on the web. (Stop press, get this onto the front page!) Armed […]

Twitter is growing strongly in the UK Twitter’s UK growth is set to continue at least until 2018, according to eMarketer. Growth is estimated at 13.4% in 2014, compared with 4.8% for rival Facebook, which means that almost half of the UK’s social networkers will be on Twitter by 2018. However, it is set to […]

As you may have read in Marketing today, we’ve been looking closely at the controversial 2014 Sochi Olympics. On the face of it, a high profile sporting event with wall-to-wall TV coverage and a flow of social media conversation to tap into would appear to be a perfect scenario for marketers. However, whether it’s been for political […]

As you’ll probably have heard by now, Facebook has bought WhatsApp. Our new infographic above gives some great context to why Facebook might have done this. But what’s the story behind the numbers? Upward Mobility It’s clear that Facebook wants to become a mobile-centric platform, and to us, the WhatsApp acquisition seems like a very […]

As news of Facebook buying WhatsApp breaks, these are the charts to be looking at (Tencent owns QQ, Qzone and WeChat): Note not just WeChat’s growth compared to WhatsApp’s, but also that this data excludes users in China:

Twitter has published this infographic, highlighting the findings from its most recent research into the relationship between Twitter use and TV viewing habits, and what this means for brands. The data lends itself to three key conclusions: 1) using hashtags results in more earned media for brands, 2) people engaging on Twitter are less likely to […]