Our Insights

This year, BNP Paribas wanted to celebrate its 40 year partnership with Roland Garros, The French Open, with an amazing social media campaign. We decided this should be something that was different and genuinely innovative, that would translate globally and show BNP Paribas’ support for tennis. The solution was Tweet & Shoot. A first in […]

Instagram posting an ad a day Instagram is now seeing roughly one advertised post per day, with big brands involved, from General Electric and Levi’s to Lexus and Ben & Jerry’s. According to Nitrogram, sentiment seems to be changing, too: since the first ever post by Michael Kors, when the positive/negative split was around 50%, […]

When it comes to sheer power and pulse-quickening performance, the new F-TYPE Coupé certainly holds no prisoners. So ahead of its drama-filled global unveil at the Los Angeles Auto Show, we were handed the challenge of devising a socially-led launch campaign worthy of Jaguar’s most dynamically capable, performance-focused, production car ever. With such a high-profile […]

At the beginning of this month, Instagram rolled out ads for the first time. The image and video-sharing platform debuted its newsfeed ads through a post from fashion label, Michael Kors. The much-documented reaction was mixed; while the photo obtained over 150,000 likes in just 7 hours, it also attracted a number of negative comments. […]

Following a sell out event at Social Media Week London, this morning at We Are Social HQ we hosted our second Social Media Content Smackdown. Presenting alongside some of the We Are Social senior team, we had a stellar line up of brands; Jason Wills from Thorpe Park, Aman Matharu from PepsiCo and Patricia Klein of […]

Worldwide social users reach 1.61 billion According to eMarketer, there are now 1.61 billion monthly users of social networks worldwide – up 14.2% from 2012. This is set to increase to 2.33 billion by 2017, though growth will gradually slow to 7.6%. The highest penetration still exists in the West, with 63.5% in the Netherlands, […]

Marketing Magazine recently published an article by me on the importance of social in mobile. They’ve been kind enough to let us reproduce it in full below: So, the 65% smart phone penetration in Australia convinced you that you needed a mobile presence. You optimised your website for mobile, reviewed the options and have now […]

A cool little infographic from Union Metrics, looking at the top 10 brands on Tumblr: For the purposes of this research, we looked at the entire conversation happening on Tumblr, so this is beyond just individual brand blogs. This allowed us to understand the organic conversations that were being driven by fans. Fun fact: In […]