News Lol the troll: how to combat the chaos 30 Jan 2013 Marketing Magazine recently published an article by me on dealing with internet trolls. They’ve been kind enough to let us reproduce it in full below: In The Dark Knight, Bruce Wayne seeks advice on his latest foe, Joker, from his astute cockney butler Alfred. Mr Wayne (logical, measured, likes to dress up as a bat) […]
News Brands as friends 29 Jan 2013 A nice infographic from Adweek looking at data from the Curve Report from NBCUniversal Integrated Media, finding that, amongst other things, the average consumer has 29 brand friends on social networking sites, up from just 7 a year ago.
News We Are Social’s Monday Mashup #151 28 Jan 2013 Marketers need to apply more budget to social Research by Warc has found that of 800 award-winning marketing case studies from the last year, those including a social element were more on the whole shorter, lower-budget and less likely to display proof of effectiveness. Of the cases studied, those with a social element made up over 55%, but […]
News #wewereskiing 25 Jan 2013 Everyone knows the best way to bond internationally is over strong drink, extreme sports and instagram; #weareskiing, now in its second year covered off the lot, setting the stage for an awesome four days in the Austrian mountains. If you need proof see for yourself. On Thursday last week 150 people from the London, Paris, Milan […]
News Social, Digital and Mobile in China 23 Jan 2013 Get ready for some huge numbers, as our latest #SDMW report takes a comprehensive look at all the latest online stats from China. China has been the world’s largest online market for some time now, but its growth shows no sign of losing momentum. We’ve explored a wider variety of data than usual in this […]
News Consumer Reviews: Buy It, Try It, Rate It 22 Jan 2013 Weber Shandwick and KRC Research have just released this infographic showing the results of a survey they conducted in September of 2,004 American adults who’d recently made one or more purchases of consumer electronics (CE) products (i.e. smartphones, tablets, cameras or TVs). What’s really interesting is that the vast majority (77%) of those polled pay […]
News We Are Social's Monday Mashup #150 21 Jan 2013 Worldwide smartphone penetration on the up An article by eMarketer has examined the growing smartphone market around the world, predicting that, by 2016, roughly 75% of certain markets, including the US and UK, will own one of the devices. The mobile phone market is incredibly saturated, with 130% combined market penetration of smartphones and non-smartphones. […]
News Facebook's Graph Search: The Lowdown 21 Jan 2013 Facebook last week announced a new feature: a social search engine called Graph Search, which is being trialled through a limited release for English (US) users. Essentially, Graph Search intends to make it easier for users to locate information within the social network. Instead of keywords, users will input phrases such as “restaurants my friends […]
News Looking for Strategists to join our team 17 Jan 2013 It’s not even been a year since We Are Social launched in New York, but what an amazing 2012 we had. Filled with a growing list of top-tier clients, exciting projects and of course, great talent, we’re excited for an even better 2013! One of our biggest priorities as we continue to grow is maintaining […]
News Social, Digital and Mobile in Pakistan 16 Jan 2013 Just like our last SDMW feature country, Bangladesh, Pakistan is a member of the 100 million club. The online environment in Pakistan is changing rapidly, as a quick comparison between today’s report and our first edition from December 2011 will testify. The key headlines from this second edition are as follows: Pakistan has almost 30 […]
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