Our Insights

Weber Shandwick and KRC Research have just released this infographic showing the results of a survey they conducted in September of 2,004 American adults who’d recently made one or more purchases of consumer electronics (CE) products (i.e. smartphones, tablets, cameras or TVs). What’s really interesting is that the vast majority (77%) of those polled pay […]

Worldwide smartphone penetration on the up An article by eMarketer has examined the growing smartphone market around the world, predicting that, by 2016, roughly 75% of certain markets, including the US and UK, will own one of the devices. The mobile phone market is incredibly saturated, with 130% combined market penetration of smartphones and non-smartphones. […]

Facebook last week announced a new feature: a social search engine called Graph Search, which is being trialled through a limited release for English (US) users. Essentially, Graph Search intends to make it easier for users to locate information within the social network. Instead of keywords, users will input phrases such as “restaurants my friends […]

It’s not even been a year since We Are Social launched in New York, but what an amazing 2012 we had. Filled with a growing list of top-tier clients, exciting projects and of course, great talent, we’re excited for an even better 2013! One of our biggest priorities as we continue to grow is maintaining […]

Vincenzo Cosenza has updated his famous world map of social networks with December 2012 figures. The image below animates through the last 3 years’ worth of data, and is a fascinating representation of how Facebook has come to dominate: Facebook is now the no.1 social network in 127 out of 137 countries. In Russian speaking […]

Following the money trail in digital marketing An article by Gartner has discussed how most brands intend to increase their social media marketing budgets in 2013, whilst going into further detail about the money trail and how companies can reallocate budgets from other areas, advising employing clearer measurements of success and tracking of the sources […]

Hands up if you’ve already broken your New Year’s resolution?  If you’re anything like me, you probably gave up on your vow to stop eating cake/drinking cocktails/taking unnecessary taxis (delete where applicable) by the time the first day back at work came around. New Year’s resolutions really can be a bore. Luckily for us, evian […]

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US December 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month. For the […]