Our Insights

Social media matters to complainers Social media’s importance is increasing for one of the world’s favourite pastimes: complaining. A survey of over 2,000 people by the Institute of Customer Service found that 12% had used social media to complain, an eightfold increase since January 2014. Another 39% said they’d provided feedback on social and 31% […]

Pinterest is the fastest growing social network, according to research from GlobalWebIndex. The platform’s active user base grew 97% over the course of 2014, followed by Tumblr, with 94% growth. The research also showed that of all the social platforms studied, Facebook was the only one experiencing a decline in active users, falling by 8%. While […]

Earlier this month, some of the We Are Social team dusted off our suits and headed over to London’s Marriott Grosvenor Hotel for The Drum Marketing Awards. We were nominated for Social Media Strategy of the Year for our work with adidas at the 2014 World Cup, as well as the biggest award of the […]

Facebook launches Instant Articles Last week, Facebook introduced a new product to its arsenal called ‘Instant Articles’, which lets major news companies publish stories directly to the platform. The feature means users don’t have to click out and wait for websites to load, instead third-party content is natively hosted in the app’s news feed and articles can load up […]

B&T recently published this article by me about Facebook’s algorithm update and what it means for users and brands. They’ve been kind enough to let us reproduce it in full below.  Unless you’ve been living under a rock, you’ve probably heard about Facebook’s algorithm change. The tireless team at Facebook is “always looking for ways to […]

GlobalWebIndex’s latest figures show how the world’s major social networks have been faring in 2015 – with Pinterest, Tumblr and Instagram the big winners in terms of growth rates. But while Facebook is still the clear number one in terms of overall member and active user numbers, the results make one thing absolutely clear: teens […]

Since we first stepped foot on the island of Manhattan in 2012, We Are Social’s New York team has made a big splash. We’re working with some of the most exciting, forward-thinking brands in the US, including National Geographic and Banana Republic. But while our client list has expanded, so has our team. In the […]

Snapchat launches video ads Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the […]