News The Social Media Benchmark, Spring '12 10 Jul 2012 The Social Media Benchmark is a rolling six-monthly study exploring how marketers in the UK, Europe, Africa and Asia are adapting to, investing in and getting value from social media. They’ve published some of the results from the second wave of the Social Media Benchmark in the below infographic:
News We Are Social’s Monday Mashup #124 9 Jul 2012 Survey reveals marketers are more interested in awareness than ‘likes’ A survey from Ad Age and Citigroup asked marketers who buy Facebook ads about what their goals are and 45.9% responded that building awareness and sentiment for their brands was their top priority. In second place was driving traffic to brand websites with 17.6% followed […]
News World Map of Social Networks 5 Jul 2012 Vincenzo Cosenza has updated his famous world map of social networks with June 2012 figures. The image below animates through the last 3 years’ worth of data, and is a fascinating representation of how Facebook has come to dominate:
News The 4 Cs of the Conversation Company 4 Jul 2012 Here at We Are Social, our work is motivated by our conviction that companies that integrate social into their business are the long-term winners in their industries. We see it first hand everyday and a recent study by InSites Consulting is yet another piece of data that points to this. Their research found that companies […]
News When should I post this? 3 Jul 2012 A great infographic from Raka looking at recently released data from Bitly on the best times to post to Twitter and Facebook (all times in EST):
News We Are Social's Monday Mashup #123 2 Jul 2012 How Facebook fans show their loyalty Debate has been raging in the social sphere about the meaning of a ‘Like’ and the difference between what marketers think it means and why Facebook users decide to ‘Like’ pages. New research shows that users say that Facebook acts as their loyalty card and it’s how they want […]
News NMA Top 100 Interactive Agencies 2012 29 Jun 2012 New Media Age have just released their Top 100 Interactive Agencies 2012 report. The Top 100 is based on fee income, and just in time for our 4th birthday, we’ve made it into the Top 100 itself for the first time in 81st place (last time we were Ones to Watch). What we’re really pleased […]
News The Return of the Marmarati 28 Jun 2012 We’ve been working with Unilever since 2009 when they first approached We Are Social to launch an extra strong variant of Marmite exclusively using social media. The result of that was The Marmarati – a Victorian-Style secret society of hardcore Marmite lovers who we rewarded with an exclusive most fans can only dream of: a […]
News Is Facebook's Timeline good for brands? 27 Jun 2012 Luke Brynley-Jones is the founder of Our Social Times, who run social media conferences in the UK, Europe, the US and Asia. They’re co-hosting Facebook Marketing 2012 with Chinwag in London on Wednesday 18th July. The new Timeline layout for brand Pages on Facebook has been hugely controversial. When it first launched JD Lassica argued […]
News The social media customer 26 Jun 2012 A nice infographic looking at the results and conclusions from of a survey of 2,000 adults in the UK into their behaviour and attitudes towards social media customer service:
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