Our Insights

How much are a brand’s Facebook fans engaging with its page? As social marketers try to find the magic key to unlock fan engagement, the highly respected Admap has released a new study that points out that most of them aren’t doing a great job. In any given week, on average less than 0.5% of […]

Football fans the world over are eagerly looking forward to Euro 2012, and it’s no different here at We Are Social. As well as closely following the fortunes of the 10 national teams represented by people in our offices around Europe, there’s also an adidas project we’re extremely excited about. As you might have read […]

A fun infographic from Flowtown looking at the typical Instagram junkie…

On Thursday night last week in Brussels, we were the proud recipient of a SABRE Award, having been named as the EMEA Digital Agency of the Year. We’re pretty chuffed to say the least, as this is the first award We Are Social has won that reflects all of the great work we’re doing across […]

You may have read about the brand new app that we’ve just launched for Kleenex in Marketing this week. It’s an app called the “Hay fever hub”, designed to promote Kleenex’s Balsam range to hay fever sufferers, and you can take a look at it here. Why is it special? We’ll we’ve put in some nifty […]

The way people shift from awareness to loyalty, through consideration, intention and purchase has radically changed in short, the purchase funnel is no more. The customer journey has become ‘dynamic’, and Altimeter are investigating this as one of their research themes. Here at We Are Social, we’re lucky to be experiencing this evolution up close, […]

Socialbakers are back with another great infographic, this time profiling the pages achieving the top spots in Facebook’s biggest markets around the world. It’s worth noting how all 10 of the fastest moving brands are in emerging markets, with 5 from Brazil alone. What we find most interesting in its findings are the cultural differences […]

Nearly 9 of 10 buyers look at reviews before making a purchase A new survey from Reevoo delved into the way we react to recommendations and how much we are influenced by our friends online. More then half of respondents said friends recommendations were influential, closely followed by consumer reviews (48%), advertising (24%) and advice […]