Our Insights

Over three quarters of US online adults use social networks Research by Pew Internet has found that 73% of online US adults now use social networking in some form. Facebook is the predominant platform, with 71% of all online adults having a presence in 2013, up from 67% in 2012. Interestingly, Pinterest (21%) was more […]

A great video from by Steven Van Belleghem looking at what happened in social media in 2013:

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his 10 Trends for 2014 with us.

If you’ve got a flair for the dramatic and have always wanted to thank your loved ones at Christmas in a rather elaborate way, Tesco’s latest social media campaign might be exactly what you need. The superstore has launched the #BigThankYou campaign – a series of short video clips that can be shared with friends […]

The aptly named Infographic Promotion have laid out in this handy infographic all the notable social media moments of the year:

Is Facebook ‘dead and buried’ to European teens? Research into the behaviour of European teens aged 16-18 has found that Facebook is becoming less and less important, as the demographic moves towards the likes of Twitter, Instagram, WhatsApp and Snapchat. The key reason given for the shift is the desire to stay away from their […]

Contagious have released their annual review of the year, Most Contagious 2013: Contagious exists to find and filter the most innovative exercises in branding, technology and popular culture. Once a year, we round up the highlights, tell you what’s important and why. Welcome to Most Contagious 2013.

Facebook have produced a review of 2013 on the platform, including this video: They’ve also taken a look at the most mentioned people and events of 2013, which point to some of the most popular topics around the world: While some of the people or topics featured on this year’s global list need no introduction, […]